To analyze Lewis Hamilton’s fan support, CNN interviews Repucom’s managing director Jon Stainer.
Read the complete article by Sarah Holt on CNN.com.
“Lewis has over three million Facebook fans — with a third of those coming from the UK — and he has 2.6 million Twitter followers,” explained Jon Stainer, managing director of leading sports and entertainment market research company Repucom.
“He has a very strong following. Compared to other F1 drivers, Lewis is also right up there in most of the sport’s key markets in terms of celebrity awareness.
“In the big markets — Brazil, China, India and the UK — he scores in the top three. Fernando Alonso is the only other [ever-present] driver.”