The first major tournament of 2014 is in the books. The American superstar Bubba Watson won his second green jacket after his first success in 2012. His second win will surely boost his popularity as an athlete and endorser. The Masters in Augusta, as the first and most prestigious tournament of the season, attracts people all over the world.
There is a huge interest in the tournament on both traditional and social media, where the tournament was one of the most important topics throughout the Masters week. Repucom analysed the tournament related topic volume, hash-tags and mentions on Twitter
Content of the Twitter analysis by Repucom
- Gender Breakdown
- Top10 Hashtags
- Volume Trend
- Top 10 Twitter-Erwähnungen
- Word Cloud