London, 30.04.15 – On Saturday 2nd May, the world will stop and tune in as Floyd Mayweather and Manny Pacquiao finally compete in what is being billed as one of the most hotly anticipated boxing matches in history.
Within minutes, the 15,000 tickets for the fight were sold out with many reappearing online at greatly inflated prices which are being snapped up by eager boxing fans. Some tickets have gone online for as much as $140,000.
Repucom CEO, Paul Smith on CNBC
Aside from ticket sales, the fight itself is expected to generate revenues in excess of $400m. The demand is so high that in the US, Canada and Puerto Rico alone, over 3 million pay-per-view packages are expected to have been bought, generating around $300m . A further $13m is expected to be made from closed-circuit broadcasts internationally, with networks predicting a further $35m to be made in box office sales.
In terms of sponsorship, the values are equally high for this one off event. Tecate beer won the title sponsor rights to the fight with an estimated $5.6m bid. The limited but extremely visible spaces on the fighter’s apparel also offer valuable spots for advertisers. Manny Pacquiao’s shorts alone will carry sponsorship worth of approximately $2.3m, generated by six companies.
Jon Stainer, Managing Director UK&I, on Bloomberg
Glenn Lovett, president of global strategy at Repucom, said: “The huge sums we are seeing from this fight are down to two simple factors; supply and demand. Mayweather and Pacquiao have been heralded as two of the best pound-for-pound fighters of a generation and finally, after five years in the waiting, fans will get to see them go toe-to-toe.
“Boxing is a sport all about promotion and hype and these two fighters have put this match off for so long that this hype has now reached boiling point. As a result, the demand from fans is huge. Through pay-per-view purchases alone, we expect to see over $335m made world-wide on this fight which puts into the big leagues of sports broadcasts for a single event.
“Social media has again played its part. In the last month alone, Manny Pacquiao has added a further 512,000 Facebook fans (8.5% of total fans) to his account, Mayweather an additional 350,000 followers on the social networking site (3.8% of total fans). For brands sponsoring them both, their two very different domineers offer two very separate endorsers.
“Although Mayweather is perhaps the favorite, it’s Manny Pacquiao’s persona which seems to be most appealing in the lead up to the fight for neutrals. His humorous roles in two Footlocker commercials and behind the scenes training videos from Nike provide an insight into the man behind the legend in a much less superficial way than we see Mayweather ahead of the fight.”
Either way, come May 2nd, the world will know who the undisputed champion is. With Mayweather winning all 47 of his fights, 26 by knockout and Pacquiao recording 57 wins, five losses and two draws, this is without doubt the fight of the millennium.