Memphis Depay: Marketing star of the Dutch Eredivisie 

Memphis Depay: Marketing star of the Dutch Eredivisie

Hilversum, 12.05.2015 – Manchester United’s latest signing and current PSV Eindhoven striker, Memphis Depay is the most marketable player of the Dutch football league, only three years after his official debut in the Eredivisie.

Based on the perceptions of the Dutch public using Repucom’s Celebrity DBI index, Depay has been crowned as the most marketable Eredivisie player ahead of Ajax-goalie, Jasper Cillessen and teammate Georginio Wijnaldum. Feyenoord-players Jordy Clasie and Kenneth Vermeer complete the top 5.

Over 62% of Dutch people know of Depay, being the best-known player in the league. The newest Dutch superstar is also seen as a great trendsetter with high influence on the public.

The 21-year old has had a fantastic season. After his international breakthrough during the FIFA World Cup in Brazil, where his two tournament goals helped the Netherlands reach third place, Depay also won the league title with his club, PSV and established himself at top of the league scoring charts.

Sebastiaan Westerhout, managing director of Repucom Netherlands: “Besides being a great sportsman, Depay has an outspoken character. You love him or hate him. Which was partly behind the decision for Under Armour to sign Depay as their brand ambassador. The American brand is becoming more active in the European football market and they see Depay as a potential world-class player. The attacker already has a wide fan base, with +310K Twitter followers, +480K Instagram followers and almost 800K Facebook likes.”

His fame and notoriety is likely to increase greatly in the forthcoming season once he joins Manchester United in the summer.

Eredivisie’s top 5 most marketable players all include Dutch internationals, four of them played the World Cup in Brazil. The most appealing player in the Netherlands is Kenneth Vermeer, perhaps remarkable to some as at the beginning of the season he moved from Ajax to the club’s biggest rivals, Feyenoord. Nevertheless, even Ajax fans find the Feyenoord goal keeper more appealing than some of their own players.

Holland goal keeper Jasper Cillessen is most appealing among Dutch women. He is followed by his Ajax colleagues Lasse Schöne and Joël Veltman. Dutch men find Kenneth Vermeer the most appealing player of the league.

TOP 5 most marketable footballer in the dutch league

Rank Footballer DBI Score Awareness Club
1

Memphis Depay

62.28

64.2%

PSV
2

Jasper Cillessen

61.26

61.4%

Ajax
3

Georginio Wijnaldum

58.33

57.1%

PSV
4

Jordy Clasie

57.35

56.3%

Feyenoord
5

Kenneth Vermeer

56.69

53.1%

Feyenoord

Contact

Sebastiaan Westerhout, Managing Director van Repucom Nederland
+31 (0)6-28838618
sebastian.westerhout@nielsen.com