03.08.2015, London – Building on the success of their partnership on the recent 2015 GPDA Global Fan Survey, Motorsport.com and Repucom, the trusted advisor in sports and entertainment intelligence have today announced a global co-operation agreement to combine their expertise and media assets to aid motorsport and automotive customers worldwide.
The GPDA 2015 Global Fan Survey has become the world’s largest sports study with over 217,000 individual respondents from 194 countries, providing the most comprehensive dataset from Formula 1’s global fan base.
The success of the survey also highlighted the complementary expertise both parties bring in delivering a seamless global research capability for motorsport and automotive customers.
The joint Repucom – Motorsport.com offering spans data analysis, interpretation, recommendation and report delivery and offers customers in both the motorsport and automotive sector a single-source partner to deliver all their research and market intelligence requirements.
Nigel Geach, Senior Vice President Motorsport, Repucom, said: “With just under a quarter of a million respondents, we were delighted with the outcome of the 2015 GPDA Global Fan Survey which reminded us how passionate motorsport, and in this case in particular, F1 fans are.
“Fans are key to driving any sport forward, how they interact and engage with that sport remains central to its success. Our work with Motorsport.com provided the biggest and best example to date of what F1 fans want and we hope this new partnership will continue that work to help define fan interest and provide the industry with the insights that really matter.
Charles Bradley, Editor in Chief, Motorsport.com, said: “Through our work together on the recent GPDA Global Survey, we quickly realized that Repucom brought a wealth of research expertise and experience to our business.
“Our focus is building the world’s most comprehensive global media platform across the motorsport and automotive sectors; we understand that experts can bring value to our business and customers. Repucom is an ideal partner; its acquired knowledge and expertise is unrivalled, and partnering with that expertise means we can not only help our customers’ business, but also help us understand our business better. We can’t wait to get working on the next phase of our relationship.”