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Study: 53% of UK fans say sponsors key in rebuilding live sports experience
August 19, 2020Read moreMore than half of the UK population believes that sponsors will play an important role in rebuilding the live...
Covid-19’s Impact on Sport Media Rights and the Commercial Sport Landscape
August 3, 2020Read moreDigital Sport’s Rupert Pratt and Thomas Smith recently sat down with Nielsen Sports Managing Director for the UK &...
F1 draws 13.63m UK viewers for first three 2020 races
July 31, 2020Read moreFormula One’s UK viewership for live racing and highlights surpassed 13.63 million during the first three races of the...
What Traditional Sports and Individual Athletes Will Have Learned From Esports
July 30, 2020Read moreHow traditional sports and associated brands will continue to use esports to engage with fans and TV audiences Esports...
Quarterbacking Positive Change Through Sports
July 29, 2020Read moreWhen history is set, former NFL quarterback Colin Kaepernick’s decision to kneel during the Star-Spangled Banner back in 2016...
Premier League club partners can expect to receive up to £2m in global value per match
June 22, 2020Read moreNielsen has analysed branding opportunities afforded to clubs and their partners on netting in the lower tiers of stadia...
COVID 19 & Social Media – Here’s What We’ve Uncovered:
May 27, 2020Read moreAt Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and...
COVID 19 & Social Media – Here’s What We’ve Uncovered:
May 20, 2020Read moreAt Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and...