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Energised By Sponsorship?
April 23, 2018Read moreIt is often the case that we follow sponsorship trends by sector such as sports, music, arts, culture and...
Slap Shots and Sponsorship: NHL by the Numbers
April 23, 2018Read moreThe National Hockey League (NHL) had plenty to celebrate in the 2017-18 season, including a 100th birthday and the...
Bring on Birmingham 2022
April 17, 2018Read moreNot everything went to plan in Australia but the Commonwealth Games took a step forward on the Gold Coast....
The Grand National among the most watched TV events on the planet
April 13, 2018Read moreThe Grand National, the annual and most infamous horserace event, based on 2017’s sporting calendar, it is the most...
Nielsen Client Scoops Naming Rights Sponsorship Award In The UK
April 10, 2018Read morefirst direct bank and their sponsorship of the first direct arena, entered by Nielsen Sports, was revealed as the...
The Tiger Effect: How The Return Of Golf’s Biggest Star Is Affecting The Sport In 2018
April 3, 2018Read moreTiger Woods is one of the most recognizable celebrities in the world, and a favorite contender for the coveted...
Kits And Clicks: How European Football Clubs Are Using Social Media To Boost Sponsor Exposure
March 20, 2018Read moreSocial media is becoming an increasingly vital part of teams’ and sponsors’ exposure to sports fans around the world....
Digital Breakfast Briefing: Plan, Activate and Measure
March 13, 2018Read moreThis morning we welcomed over 30 representatives from the world of sports and entertainment to our exclusive rights holder...
U.S. Sports Sponsorship TV Value Grows By More Than $54 Million In 2017
February 26, 2018Read moreWith more ways to connect to media than ever before, sports still capture our heart strings - and our...