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Pro Kabaddi League Drives Surge in Interest for India’s Fastest-Growing Sport
September 7, 2018Read moreFollowing the advent of the Pro Kabaddi League in recent years, the popularity of this high-contact team sport is…
Brands love to entertain you – 4 recommendations
August 7, 2018Read moreEver hear of Wacken in Germany? Every year, this boondocks town in the German State of Schleswig-Holstein, population just…
There is a real and growing demand for more women’s sport in the UK
August 6, 2018Read moreThe growing commercial opportunity in women’s sport has long been hard to quantify. As part of a collaboration with…
China: The Next Generation of Sports Consumers
July 24, 2018Read moreSeeing an opportunity to engage and ultimately monetize an enormous new fan base, the major leagues of North America...
Pro League Renews its Agreement with Nielsen Sports for the Next Two Seasons
July 23, 2018Read moreAfter three successful years together, The Pro League (Belgian Football League) and all its professional clubs have renewed their...
2018 FIFA World Cup: The View from Moscow
July 18, 2018Read moreOver the past four weeks, on behalf of Nielsen Sports, I’ve been hard at work on the ground in...
World Football Report
June 12, 2018Read moreThe global reach of football, or soccer, is unequalled among sports in terms of value to media and sponsors....
Record international audiences for PyeongChang 2018
June 5, 2018Read morePyeongChang 2018 broke all international broadcast and online viewing records, attracting more broadcasters and viewers than ever before for...
UEFA Champions League Final Viewership Figures
June 1, 2018Read moreAlmost a week on from Real Madrid's 3-1 win over Liverpool in the UEFA Champions League final last weekend,...