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Global Interest in Women’s Sports is on the Rise
October 3, 2018Read moreFrom equal pay agreements to amazing comeback stories, record audiences and new media deals, women’s sports are in the...
Pro Kabaddi League Drives Surge in Interest for India’s Fastest-Growing Sport
September 7, 2018Read moreFollowing the advent of the Pro Kabaddi League in recent years, the popularity of this high-contact team sport is…
Brands love to entertain you – 4 recommendations
August 7, 2018Read moreEver hear of Wacken in Germany? Every year, this boondocks town in the German State of Schleswig-Holstein, population just…
There is a real and growing demand for more women’s sport in the UK
August 6, 2018Read moreThe growing commercial opportunity in women’s sport has long been hard to quantify. As part of a collaboration with…
China: The Next Generation of Sports Consumers
July 24, 2018Read moreSeeing an opportunity to engage and ultimately monetize an enormous new fan base, the major leagues of North America...
Pro League Renews its Agreement with Nielsen Sports for the Next Two Seasons
July 23, 2018Read moreAfter three successful years together, The Pro League (Belgian Football League) and all its professional clubs have renewed their...
2018 FIFA World Cup: The View from Moscow
July 18, 2018Read moreOver the past four weeks, on behalf of Nielsen Sports, I’ve been hard at work on the ground in...
