NFL in London | SportsBusiness Journal

American Football

SportsBusiness Journal covered the highs and lows of NFL’s recent showdown in London, as part of the league’s international expansion. Repucom’s insights helps to define the current state of play.

According to sports evaluation and polling firm Repucom, Vincent’s experiences are not uncommon. Five percent of the respondents to a May 2014 U.K. Repucom poll said they are very interested in the NFL. That mark is equivalent to the percentage the NFL contends are avid fans.

NFL growth is slowing, however, according to Repucom, whose poll size is 1,000 people. The “very interested” figure has remained constant since Repucom in May 2012 began polling interest in the NFL, and the respondents who report they are not interested or have no awareness of the NFL has increased over the past the two years, from 60 percent to 63 percent, according to Repucom.

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