Search: esports

2018 Season in Review: Growing audiences and the changing face of F1

Nov 23, 2018

As the 2018 F1 season draws to a close and Lewis Hamilton is crowned for the fifth time as World Champion, we take a look back at some of the highlights of what made this year special. New audiences flourished around the world as free-to-air broadcast schedules were altered, helping to grow media value for sponsors. The increased reliance on social media as a vehicle to promote, inform and...

Brands love to entertain you – 4 recommendations

Aug 7, 2018

Ever hear of Wacken in Germany? Every year, this boondocks town in the German State of Schleswig-Holstein, population just over 1800, hosts the world’s biggest heavy metal festival. Last weekend, with 75,000 music fans in attendance, Wacken Open Air (WOA) proved how valuable the entertainment environment can be for advertising brands. The economic potential of the entertainment industry is undisputed, with fascinating collaborations cropping up again and again –...

E-Sport etabliert sich immer mehr in der Sportbranche

Jun 15, 2018

Gaming und E-Sport werden sowohl gesellschaftlich als auch in der Sportbusiness-Branche immer mehr zum Massenphänomen. Immer mehr namhafte Sponsoren sichern sich Sponsoringrechte an Teams und Events. Michael Heina, Head of eSports Europe bei Nielsen Sports, erklärt die rasante Entwicklung.     DIE WICHTIGSTEN FAKTEN DES ESPORT-REPORTS – KOSTENFREIE KURZVERSION

U.S. Sports Sponsorship TV Value Grows By More Than $54 Million In 2017

Feb 26, 2018

With more ways to connect to media than ever before, sports still capture our heart strings - and our attention. In fact, the amount of sports content on TV is at a 15-year high, with sports events and shoulder programming (including sports anthologies, commentaries and news) making up 134,000 broadcast hours in 2017.
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