Paris Saint-Germain renews deal with Repucom to measure and optimize media and sponsorship impact

Partenariat PSG Repucom
Paris, Monday 8th December 2014 – As Paris-Saint Germain take on Barcelona in the last group stage game of this season’s UEFA Champions League this week, Repucom, the global leaders in sports marketing research have announcedthey have renewed their collaboration with the French champions.

The deal marks the start of a two season long extension for the company to evaluate Paris Saint-Germain’s media exposure, both nationally and internationally, as the club looks to provide sponsors with an accurate evaluation of their own relationship with the French club.

Frédéric Longuépée, Deputy Managing Director of Business Operations for Paris Saint-Germain, said: “Through the new deal, Repucom will be proving Paris Saint-Germain with all the resources the club needs to track, analyse and optimise the club’s media impact globally and the benefits associated for its partners. The dynamism and international impact of Paris Saint-Germain is perfectly highlighted by the fact that during last season’s Champions League campaign, the club were visible on television for over 3,200 hours globally”.

Pierre-Emmanuel Davin, Managing Director for Repucom France, said: “We are very proud to be assisting a club of Paris Saint-Germain’s stature on such an important strategic issue for them. Our mission is to provide all pertinent efficiency indicators for the club.

“Performances in UEFA Champions League are of course incredibly valuable in terms of the global exposure it offers participating clubs – demonstrable by the media coverage the first leg fixture against FC Barcelona generated, which aired across more than 50 markets on 115 different channels, making it the third most broadcasted game at that stage in the competition (after the two first matchdays)”.

The second leg this Wednesday evening at Camp Nou could well generate even greater exposure, something the French club and their sponsoring partners will be keen to see.

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