Paris, Friday 12 September, 2014 – Repucom have today announced that they will be working with Renault as part of the manufacturer’s new Formula-e Championship season which launched as part of the series’ competitive debut, this weekend in Beijing, China.
As part of the new partnership, Repucom will be providing extensive media evaluation tools throughout the coming season.
Key to the commercial backing of the new series will be the ability for its teams to illustrate the value their sponsors receive from the media exposure of the forthcoming championship. Vital to Renault this season will be the measurement of the media impact of races in terms of delivering brand exposure.
As part of the new deal, Repucom will provide a comprehensive worldwide broadcast audit with exposure valuations. The focus of this partnership will centre on Renault’s key markets of France, the UK, Italy, Germany, Spain, Brazil, Russia, India and China.
David Menochet, Brand Activation Director at Renault, said: “Considering the innovative format of the new Formula-e championship, it was important for Renault to have a reliable and well performing media evaluation tool in order to quickly assess the relevance of our strategic choices.
“The study set up with Repucom covers the strategic markets for Renault. It enables us to evaluate the return on investment of our engagement in Formula-e, relying on a methodology comparable to the one used to measure the impact of the presence of Renault in Formula One.”
Jerome Bouchat, Deputy Managing Director France, Repucom, said: “This new partnership with Renault marks a fantastic new chapter for Repucom. Not only are we again working with a leading brand in motorsport, but we are also joining the journey into Formula-e.
“The series which already has the backing of some of motorsport’s leading teams and drivers is taking the industry into a new and exciting environment. Formula-e is a series at the forefront of technology as it strives to cement its place as one of the leading new sports globally.”
Repucom’s media evaluation will cover TV, print and online exposure for Renault.