Year in Sports Media Report


Year In Sports Media Report 2016

Sports provided some of the finest moments of a tumultuous 2016 in the U.S.

The Chicago Cubs broke their century old curse. LeBron James brought the NBA Championship home to Cleveland. Final second points decided NCAA Division I Championships in football and basketball. And, Michael Phelps made the most of his final Olympics appearance, earning five gold medals at Rio 2016 and retiring with 28 medals overall.

Those improbable comebacks and last-minute heroics amplified the voices in and around sports.
Nielsen Sports has leveraged the unparalleled collection of data and insights to present a comprehensive view of media consumption, advertising and sponsorship exposure, and consumer behavior in the Year in Sports Media Report.

Year in Sports Media Report 2016 Nielsen

The report takes an in-depth look at the Olympics, football, basketball, baseball, hockey, soccer, golf, mixed martial arts, college sports, motorsport and boxing.

The Year in Sports Media report also looks ahead at some of the commercial trends shaping the future, including the evolution of eSports.


Esports Year in Sports Media Report 2016


Download the full report for free