The British Superbike Championship has extended its long running partnership with sports intelligence experts Repucom. The continued partnership offers a range of connected solutions for the BSB focusing especially on sponsorship and media analysis.
Both companies have strong history together. Dating back to 2008. Since then, Repucom and the British Superbike Championship have been working together to improve the value and the exposure of this high class motorsport event.
Stuart Higgs, British Superbike Championship Series Director, said: “Since 2008, Repucom has provided us with excellent support that has been at the very core of our sponsorship analysis. Their media evaluation of all of our primary series sponsors has provided fantastic insight into the exposure gained and the audience we reach.
Through this, Repucom’s work unpins many of the conversations we have with our partners and we are hugely grateful for the role their intelligence plays in the key decisions we make.”
The partnership extension sees Repucom providing both a broad sponsorship analysis for all 12 rounds of the British Superbike Championship and a broadcast audit reflecting the full reach of all TV coverage in relation to the BSB.