Repucom Canada Insight: Sports on Second and Third Screens

A couple of stats from our Repucom Canada Insight:
• Smartphone/tablet users are twice as likely to watch extreme sports, the MMA, the MLS, and the CHL.
• They want the latest and greatest. Fans watching games on smart phones and tablets are 78% more likely to purchase new consumer electronics this year, and spend 29% more on technology than the average sports fan.

What does this all mean?
Watching sports & entertainment won’t go anywhere but HOW we watch will continue to evolve at an accelerated pace in line with the development of new and more powerful mobile / second devices. The content distribution model will change and rights holders and brands need to stay on top of it.