Tracking study provides comprehensive insights about sports fan behaviour
11.25.14 Calgary, Alberta ̶ Repucom, Canada’s leading source of sports marketing research, is launching SponsorLink, a syndicated sports and entertainment tracker measuring fan avidity, sponsorship recollection and retail trends.
Repucom’s SponsorLink has been successfully running in more than 10 markets, including the United States, United Kingdom, France, Australia and Singapore. Canada is the newest market to have access to this tool which explores interest in sport, non-sport activities, fan attitudes, sponsorship awareness and impact, and topical issues. The study will be conducted quarterly among a nationally representative sample of 1,000 respondents.
“With SponsorLink, Repucom can provide unique insights about Canada’s sports and entertainment fan base, monitor consumer trends and conduct benchmarking with other countries,” said Yoeri Geerits, Vice President, Repucom Canada. “It has successfully helped teams and brands around the world understand how their sponsorship initiatives are interpreted by their audience.”
Repucom can also combine SponsorLink data with insights from its global syndicated fan tracking SportsDNA to provide further context to domestic results.
SponsorLink clients get access to all syndicated data and have opportunities to add custom questions to track sponsorship or activity impact over time. Data will be available as of the first of January. For more information contact Yoeri Geerits at firstname.lastname@example.org or visit SponsorLink.
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