Repucom to drive insights for Russian truck champions KAMAZ-Master

KAMAZ- Motorsport Repucom partnership

Cologne, March 2016 – KAMAZ-master, a professional motorsports team based in Russia have chosen Repucom to help them better receive and understand the media exposure afforded to them through competitions they compete in and to access and deliver robust data and insight to current and potential sponsors and partners.

The most popular race featuring the team is the infamous Dakar Rally, a race which has become known for being the toughest long-distance rally in the world.

Aside from international broadcast media evaluation, Repucom will also be providing holistic consultancy to the team, delivering insights into the makeup of race fans and rally fans in Kamaz’s native Russia.

Maxim Kleiman, Repucom’s Head of Business Development & Sales Russia, said: “Kamaz is one of the leading motorsport teams in Russia having made their mark on the Dakar Rally for over 20 years. The rally offers the team and brand a perfect platform to demonstrate their all-terrain vehicles and the power, technology and resilience the KAMAZ team have become known for.

“We’re looking forward to working with such an esteemed company as theirs as we prepare to provide them with selected market research data and insights into fan interest in motorsport and rally sport in Russia.”

Vladimir Chagin, team manager of KAMAZ Motorsport, said:

“We’re delighted to partner with Repucom, a company that provides some of the most robust data in the industry as well as benefiting from their holistic consultancy which helps us better understand and utilise their data. In receiving Repucom’s media evaluation insights for the international media coverage of the race, we can better provide our partners with reliable data that justifies their sponsorship investment in our teams.”

KAMAZ-master has won Dakar’s Truck competition 13 times, alongside seven time champion, Vladimir Chagin. The motorsport activities of the team are a substantial component for international parent company, KAMAZ.