Football Marketing: Delivering lucrative commercial partnership for players, sponsors and the media
Where do the current commercial opportunities lie in football, the world’s global game? Who are the world’s most marketable footballers, on what media platforms is football consumed and who are the major brands that are experiencing significant ROI from the sport. Jon Stainer and Katy Baldock from Repucom will take part in this discussion
The discussion will be led by Matt Cutler, Editor of SportBusiness International, and will cover a range of topics, including:
- Why is Cristiano Ronaldo football’s most marketable athlete, and what opportunities does he offer commercial partners?
- Who will win in the Battle of the Brands at the 2014 World Cup in Brazil – Nike or adidas?
- How has the hosting of major football tournaments changed over the last decade, and how will it develop in the future?
The webinar will be broadcast live online, and attendees will have the opportunity to put questions to the panel.
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