Stamford, CT 4.18.2016 – Repucom is expanding into the entertainment space and will further develop commercial solutions for brands and rights holders under the leadership of Renee Plato, senior vice president of Media & Entertainment for Repucom North America.
Under Plato’s leadership, Repucom will serve an increasingly growing need for rights holders, networks and brands to optimize their commercial effectiveness in media and entertainment.
She brings extensive experience in media, advanced advertising and entertainment to this role at Repucom. She has held executive management and advisory roles on behalf of Univision Communications, The Walt Disney Company/ESPN, Sony, Universal Music and NBCU.
“Repucom is simply building upon its existing position in the market – which is to provide our clients with Connected Solutions to key players in this space. Renee’s expertise will be a great asset to this important effort in becoming a trusted advisor to our clients,” said Peter Laatz, executive vice president, Repucom North America.
“Media and entertainment are facing important challenges driven by changing consumer behavior and new/evolving revenue streams. Taking Repucom’s global experience into this growing sector will provide proven insights to networks, production companies, distributors, talent agencies, venues, studios and others,” said Plato.
Repucom solutions in media and entertainment include branded content valuations, category intelligence, fan behavior research, sponsorship and event impact studies, Celebrity DBI, and digital and social monetization strategy.
Prior to joining Repucom, Plato was responsible for the transition of traditional media across new channels, emerging platforms and digital devices. She led the development and launch of numerous media products and advanced advertising strategies such as Watch ESPN, Watch Disney, Watch ABC and Univision’s UVIDEOS. She’s also responsible for forging many industry first partnerships on behalf of major media bringing television entertainment, news, sports and film content to digital and social platforms.
Plato holds a bachelor’s degree from the University of Minnesota and has a certificate from Harvard Business School Center of Management Resources for Advanced Negotiations and Management. She joins Repucom from Ventract.com, an e-commerce platform where she served as Chief Operating Officer.Learn more about the services provided by Nielsen Sports