Stamford, Conn., 03.16.15 March 2015 – From Selection Sunday through the National Championship Game, Repucom will track sponsorship media exposure for NCAA Men’s Basketball March Madness.
“All 67 tournament games, pre and post game coverage and the Selection Sunday program will be monitored in detail,” said Peter Laatz, executive vice president, Repucom.
“March Madness ranks among the top 10 ‘can’t miss’ events with more than half of the American public according to our recent SponsorLink survey, so we are eager to get a comprehensive picture of value that can be delivered to partners.”
Repucom will analyze courtside LED signage, broadcaster-controlled graphics, and activation signage such as presenter desks and backdrops.
Select clients will receive detailed reports that include media exposure value and quality, share of voice comparisons, benchmarking and visual snapshots of exposures.
Last year, Repucom found that 78 million adults followed March Madness games, with 56 million using a laptop or desktop computer to keep up with the action. Nearly half of March Madness fans were accessing highlights, scores and schedules using a smartphone.
By integrating a suite of industry leading tools and services, Repucom provides a broad range of connected solutions to optimize sports and entertainment sponsorship investments.
Repucom is a trusted advisor and partner in sports and entertainment intelligence with more than 1,700 of the top rights holders, brands, agencies and broadcasters worldwide.