Repucom to provide sponsorship research and analysis for Prudential Center

Stamford, Conn.  02.25.15 – Repucom, a global sports marketing research and consultancy leader, will partner with Prudential Center, the state-of-the-art sports and entertainment venue located in Newark, N.J., and the three-time Stanley Cup Champion New Jersey Devils, to evaluate and help maximize the impact of the arena and team’s marketing efforts.

Repucom will provide Prudential Center and the Devils, which are owned and operated by the same ownership group, with sponsorship asset audits, industry benchmarking and market insights, among other services.

Peter Laatz, executive vice president, Repucom, said: “We are excited to become an advisor to Prudential Center and the New Jersey Devils, and to help these highly successful brands share their story.

Adam Davis, executive vice president of corporate partnerships for Prudential Center and the New Jersey Devils, said: “We are dedicated to providing our partners with real, impactful solutions that reach customers on a personal level.

“Repucom, driven by a strong track record and industry success, will help enhance our capabilities in delivering value to our sponsors and improve our fan experience.”

Since its opening in 2007, Prudential Center has welcomed more than two million people to over 200 events annually. The venue has hosted the top music acts in the world, the most popular family shows on tour and nationally-recognized sports events, including Super Bowl XLVIII Media Day and the Special Olympics USA Games Opening Ceremony. Prudential Center is recognized in the Top 10 of both Pollstar and Venue Today’s national arena rankings, and, along with the Devils, was recognized at NJBiz’s 2014 Business of the Year.

Repucom draws on almost 30 years of experience and accumulated insights. The company has become established as the research provider of choice for over 1,700 of the top rights holders, brands, agencies and broadcasters in sports and entertainment worldwide.