Repucom to host federation ‘fitness check’ at SportAccord

LAUSANNE, Switzerland – Repucom will host a workshop at this year’s SportAccord Convention, taking place at the SwissTech Convention Center in Lausanne, Switzerland, to help federations and rights holders in sport better optimise their commerical value.

Repucom will deliver a special workshop entitled Federation Fitness Check: Ensuring Health in a Changing World will begin on Tuesday, 19 April from 16:00-17:30. Experts and representatives from International Federations will examine five key topics central to commercial growth: fans, media, digital, competition and partnership.

Marco Nazzari, Chief Revenue Officer, Europe and Managing Director, Italy, Repucom, said:

“Repucom already works with many international federations in a variety of ways, providing commercial consulting and market research solutions, and social media valuation – all based around an independent source of demographic, attitudinal and behavioural data.

“Our ‘fitness check’ is an opportunity for federations to take stock and determine how they can best prepare themselves to meet the challenges of a changing world. We’ll also be joined by representatives of several international federations who’ll share their experiences and discuss a few best practice examples.”

For further information on the Workshops and Conference programmes, or to get involved at the 2016 SportAccord Convention, visit

Follow developments and updates on SportAccord Convention on Twitter @saconvention using #SAC2016.

For media enquiries, please email Jenny Edmondson, Media Relations Officer: