London, 29.04.15 – The Rugby Football League (RFL) and Repucom have joined forces in a new partnership designed to support the governing body to grow the sport throughout the UK.
As part of the relationship, Repucom will provide a host of expertise and insight helping the RFL to realise the potential of its media exposure as well as delivering a bespoke research study to better understand the ‘DNA’ of the Rugby League fan.
As well as supporting the RFL at an international level, Repucom will be working across the sport’s First Utility Super League and Ladbroke’s Challenge Cup competitions as well as the Summer Bash weekend involving the 12 Kingstone Press Championship clubs. The work will also be supported by a number of key marketing initiatives helping to support the RFL’s strategic objectives.
Chris Rawlings, RFL Commercial Director said: “Understanding how we can engage better with our fans, as well as maximise the commercial opportunities that arise in Rugby League is vital to ensuring the growth of the game.
“We have established a roadmap to develop the sport and the key to reaching that level is ensuring we have the tools and expertise, from market and fan research to the value our own partners receive from working with us. Repucom’s insight and consultancy solutions are pivotal in supporting our sport and helping us deliver our commercial objectives.”
Jon Stainer, managing director UK&I, Repucom, said: “We are delighted to be helping shape a programme which supports the RFL’s plans and are very much looking forward to making a real impact alongside the RFL.”