Repucom identifies the most important and prominent advertising positioning for Speed Skaters as the Sochi games approach.
Left Leg – the best advertising position for Speed Skaters
Importantly however, the report looks solely at positioning, rather than brands to give a holistic identification of positioning prominence overall. For Speed Skaters, it is the left leg which represents the location with the greatest value, with a prominence of 30-35% of the total value of the suit.
The analysis of the different positions of the skating suit were done using sport24, similar to the analysis applied to the sponsorship exposure of cyclists.