The World's most extensive sponsorship database

SPONSORGLOBE is the world’s most extensive sponsorship database. It contains all the key facts on the top sponsors and deals in the world of sports, entertainment and culture. Whether you are a brand, club, federation or agency: Benefit from our database containing more than 170,000 up-to-date sponsorship deals worldwide.

What are the key benefits ?

  • Global overview of all key markets and top assets
  • Benchmarking of own engagements with competitors‘ sponsorships
  • Identification of new/potential properties

Why is Sponsorglobe unique?

  • More than 170,000 deals worldwide in sports, entertainment and culture
  • Compilation of the newest deals every day through a global news tracking
  • Constant systematic deal research since 2009
  • Benefit from our global network: Containing more than 250 markets and 100 industry sectors

How can you gain access ?


  • Place your need for sponsorship information via nils.coch@nielsen.com
  • Receive a customised offer within 24 hours
  • The data can be provided within two working days in most cases
  • Further analysis and evaluation by our sports business experts can be provided upon request
  • For multiple enquiries a credit system for 5, 10 or 20 credits can be applied gaining a quick and convenient turnaround


  • Tailored annual subscription package for your individual needs
  • Convenient 24/7 access
  • Flexible pricing depending on your customised package