Sponsorglobe 02/2014 – European Football sponsorship passes €2bn

Emirates Stadion Repucom Football SponsorshipWith €422m invested throughout Europe, apparel remains the most prolific industry in terms of sponsorship of the European football market. Nike is the biggest sponsoring brand, investing €166m across 21 clubs within Europe’s top five leagues.

The European leagues analysed in the report include the English Premier League, the German Bundesliga, the French Ligue 1, the Italian Serie A and the Spanish La Liga. This season, the combined sponsorship income of these top five leagues and their 98 participating clubs is approximately €2.1bn.

These are just a few of the findings detailed in the second edition of Repucom’s European Football Industry Sector & Landscape Report for the 2013/14 season. The report focuses on the industry sectors of European football sponsorship and the origins of the companies involved in the sponsorship of Europe’s top leagues and clubs. For the first time, perimeter board advertisers and league sponsors have also been included within the analysis.

Premier League clubs have once again generated the highest sponsorship income in Europe, cementing the league’s position as Europe’s top league for sponsorship revenues. As the global appeal of the Premier League continues to grow, so too does the amount of money it receives globally. Currently, 77% of the Premier League’s sponsorship revenue comes from companies based outside UK, 16% of which coming from the Middle East. Indeed, Middle Eastern companies are playing an increasingly important role within the European football industry, now investing the largest amount of money per deal (€10.6m on average) into European football.

For more information and to download the European Football Industry Sector and Landscape Report 2013/2014, click here.

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