Repucom: Official Sports Marketing Research Partner to the SportAccord Convention

Where insights meet sports

Repucom SportAccord Convention Sports Marketing Research Partner 2014 Repucom is proud to be the Official Sports Marketing Research Partner to the SportAccord Convention – marking the beginning of a new partnership between the two organisations.

SportAccord Convention takes place from April 6th to April 11th in Belek/Antalya. It  is the world’s premier annual sports industry event and has an objective to further professionalise the sports business market on an international level. At Repucom we truly support this aim.

As the global leader in sports marketing research Repucom works with rights holders like the Fédération Internationale de Motocyclisme (FIM), Tourism Australia, ACT Tourism, Fédération Internationale de Hockey (FIH) and l’Union Cycliste Internationale (UCI), brands, broadcasters as well as agencies around the world. We do this through market research, media evaluation, digital services and advisory services for our clients on the facts and background which lead to their sponsorship success.

Ultimately we provide insights and knowledge about how both fans and the general consumer receive information, what they recall, and the impact of messages as well as the effectiveness of the investment in sports. In fact, they use our information to optimise their sports marketing decisions to reach their commercial objectives.

Our 1,400 employees in more than 20 wholly-owned and operated offices around the globe ensure we are able to maximise local knowledge in sports marketing research, coupled with global data and expertise. The best brains, state-of-the-art technology and an international network make Repucom the ideal research partner for the SportAccord Convention.

Fundamental to our partnership is a consultancy service we provide to the SportAccord Convention team. This includes research work focusing on understanding how the 2,500 delegates of the participating sports federations, governing bodies, organising committee, bid cities and commercial organisations from around the globe see sports developing over the next five years.