Repucom Executive Vice President Peter Laatz recently discussed the impact of Stephen Curry’s NBA MVP award the Golden State Warriors’ 2015 NBA Championship on sponsorship and endorsements. Here is an excerpt of the San Francisco Business Times article by Ron Leuty.
Like a jump shot rolling off his fingertips, Golden State Warriors star Stephen Curry and the Warriors franchise are expected to score big deals in the game of endorsements and sponsorships coming off an NBA championship.
Curry, in particular, could see his already-rising image climb to new heights, said Peter Laatz, executive vice president of Repucom, a market research and sports sponsorship consulting firm.
Curry’s social media presence grew strongly during the Warriors’ run to the championship: He gained 1 million Facebook connections, 2 million Instagram users and a half-million Twitter followers, Laatz said.
“Most people would die for those bases, and those were incremental bumps,” Laatz said. “That’s where the scale (and) the messaging is. That’s what sponsors like.”
Continue reading the complete article in the San Francisco Business Times.