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The Esports Playbook: Maximizing Investment Through Understanding the Fans
October 2, 2017The global esports fan base is as complex and nuanced as long-established traditional sports. The recently-formed Nielsen Esports business...
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China: An Emerging Market – Whitepaper
August 23, 2017China is a global sports powerhouse, with a rising domestic sports market and the eyes of the international sports...
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Whitepaper: The Case for Unified Sports Sponsorship Measurement
June 1, 2017Through months of development and drawing on years of experience and expertise as a trusted, credible and independent source,...
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DNA of the Dutch Sports Fan
December 12, 2014The report ‘DNA of the Sports Fan’ introduces to you an in depth insight into today’s Dutch sports fan....
