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ONE DAY, THREE RACES, $300 MILLION IN MULTIMEDIA SPONSORSHIP EXPOSURE
May 24, 2017Speed, thrills and the potential glory of hoisting a trophy aren’t the only things at stake when it comes...
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Sponsorship All-Stars of 2016 in the NASCAR Sprint Cup Series
May 19, 2016As the NASCAR Sprint Cup Series enters its All-Star Weekend, Repucom analyzed what sponsors are getting the most value so…
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How Toyota Used NASCAR to Sway Loyal American Car Buyers | Bloomberg
November 26, 2015Toyota won its first championship in the NASCAR Sprint Cup Series this year and is also seeing market-share gains…
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Sponsors Win in NASCAR’s Chase for the Sprint Cup
September 29, 2015There is more than a championship on the line for teams competing in the Chase for the NASCAR Sprint…
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Motorsports’ $100 Million Day in the U.S.
May 20, 2015Many Americans will spend the Sunday of the extended holiday weekend watching motorsports programming with the famed Formula One…