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How Celebs and Brands Can Get in the Game with Gen Z
November 8, 2017Much has been said about Millennials, Generation X and Baby Boomers, but what about Generation Z? When it comes...
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Analysis: How F1 got its social media game together
September 26, 2017This summer, Formula 1 set new heights in social media reach, as F1 became the fastest-growing sports brand on...
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The starting line-up opportunity
August 17, 2017In a crowded social media newsfeed, it’s vital for sports teams to own moments that are distinctive to them...
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The Rising Importance of Social Media for Football Clubs
August 11, 2017As we prepare for the first ball of the 2017-18 Premier League season to be kicked on Friday, off...
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Whitepaper: The Case for Unified Sports Sponsorship Measurement
June 1, 2017Through months of development and drawing on years of experience and expertise as a trusted, credible and independent source,...