Ted Ligety – “America’s new golden boy of the slopes”

Bloomberg News featured a story on Winter Olympic champion Ted Ligety, who won the giant Slalom in the Alpine Ski event at Sochi.

Ligety, 29, yesterday became the first U.S. man to win two gold medals in Alpine skiing and first non-European to win the giant slalom. He’s also the first man in Olympic history with gold medals in both the giant slalom and the combined event, which he won at the 2006 Games in Turin.

Ted Ligety – Awareness around 15%

Repucom shows how Ligety’s awareness figures provide room for improvement, especially in the US. The double Olympic champion is known by just under 15% of Americans.

Ligety is known by 15 percent of the U.S. population, according to Repucom’s Celebrity DBI data. His total personality score, including likability, aspiration and awareness, is second only to Miller among U.S. alpine skiers.

Ted Ligety Repucom Celebrity DBI Sochi

Read the complete article on Bloomberg News.