FanLinks – Winning in the FMCG Space

A recurring challenge we’re seeing in today’s marketplace centres on how brands and rights holders generate and demonstrate ROI through existing partnerships.

Knowing how to justify commercial decisions leads to businesses being much more selective about the partnerships they choose. Within sports sponsorship, Nielsen Sports has started to monitor the purchasing habits of consumers, matching them with the direct impact sponsorship has during the path to purchase.

Read about Nielsen Sports’ FanLinks for both brands and rights holders to understand more:

 

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For further information, please contact
Steve.Shaw@nielsen.com or +44 (0)20 3220 0700