Want to ‘high-five’ Ronaldo? With this app, soon you’ll be able to | CNN.com

Paul Smith RepucomAs technology advances, the future of the sports fan experience is steadily changing. CNN explores the latest developments and future possibilities and speaks to Paul Smith, founder and CEO of Repucom.

So far, the most popular arena for passionate fans who aren’t lucky enough to make it to the stadium has been social media like Twitter and Facebook. Unsurprisingly, one of the biggest Twitter “moments” of last year was the 2014 World Cup in Brazil, where an incredible 672 million tweets were sent during the month-long soccer competition.

This massive global interest has been largely brought about by the astronomical TV investments in live coverage of sport events. This has helped create big armies of hungry-for-action fans who might be eager to show their die-hard dedication but are often restricted by expensive tickets, limited stadium seats and geographic barriers.

Yet, finding solutions to these problems could be the golden ticket for clubs, brands and businesses, experts say. And considering how lucrative the international sports market is, it comes as no surprise that many brands and companies are attempting to bridge the divide for fans through data mining and technology.

“Integration of technology in the fan experience is becoming increasingly important,” says Paul Smith, founder and CEO of Repucom, a leading sports strategy agency.

“From data mapping and social media content to wearables, enabling fans to experience content usually reserved for those in the stadium is a growing trend we are certainly seeing more of.”

Read the full article at CNN.com.