A Whole New Ball Game | ana.net

The February cover story of Association of National Advertisers magazine focuses on how advances in technology and social media have changed sponsorship marketing. Repucom vice president of client services in North America, Amelia Brophy, was among the industry experts who discussed the tools that brands have to help make good sponsorship decisions. She explained how Repucom helps brands get a clear view of how their sponsorship may perform and determine an appropriate investment to make for the value received.

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