Wimbledon 2014 – Brands and Sponsorship

Glenn Lovett, President of Global Strategy at Repucom discusses brands and sponsorship at this year’s Wimbledon with CNBC’s Louisa Bojesen and CIO of Ultra High Net Worth at UBS, Simon Smiles. What the brands are doing to stand out, the value of the tournament and experiential and apparel marketing which is playing such an important role at SW19 in 2014.

Find more Wimbledon insights about brands and sponsorship here.