Women and Sport

Insights into the growing rise and importance of female fans and female athletes

Aside from the digital revolution, the rapid rise in the importance, influence and value of female fans has been one of the most distinctive shifts in the sports marketing landscape in the last 50 years. We now see the impact of a second generation of young women growing up with a much higher chance of developing an interest in sport, and female sporting celebrities providing role models who are closing the gap with non-sport celebrities and their male counterparts.

The Women and Sport report taps into the vast array of data points Repucom has amassed on women’s TV and digital media habits, sponsors associated with women in sport, the most marketable female athletes around the world and the future of women and sport.

Free 34 page download - Women and Sport Insights

Free download | Women and Sport report

Repucom podcast on the WWC2015


women and sports developments
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Insights into the educational, commercial and leadership elements around women in sport.


The hosts

women and sports the hosts
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Examining the interest in women’s football in Canada, host nation of the 2015 FIFA Women’s World Cup.

Social – today at the @WWC

Social Today at the WWC2015
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Who’s saying what online about the tournament, the matches, the teams and the players.

News & Insights

News and Insights Women and Sport

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Insights into the growing rise and importance of female fans and female athletes


Most marketable female athletes

Celebrity DBI Women and Sport

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Compare the best and most marketable female athletes