The rise of Twenty20 leagues around the world has been a trend in cricket for the best part of a decade. In February 2016, the Pakistan Cricket Board joined the party, successfully launching the Pakistan Super League, a five-team franchise-based tournament. Islamabad United won the first tournament, which was played in the United Arab Emirates. Nielsen Sports was engaged as the PCB’s consultant on the tournament.

NAILA BHATTI, PSL’s Marketing Director
We always think about how to make a tournament better and bigger! One of the reasons we work with Nielsen Sports is to help us make that happen. We are doing various different things this time: one is the launch of an official fan club, where we are working with one partner to provide an affordable travel package for our fans to go to Dubai for PSL 2.

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