About us

About Nielsen Sports

Nielsen Sports is the premier provider of analytics and insights within the sports industry, offering the most reliable source of independent and holistic market data in the sector and the most complete view of consumer trends and habits worldwide.

Having acquired Repucom in 2016, Nielsen Sports has become the global leader in delivering tailored commercial solutions for teams, leagues, federations, brands, broadcasters and agencies.

Combining solutions from sponsorship effectiveness to fan data capabilities with Nielsen’s understanding of consumer behavior and media consumption means it is uniquely positioned to help grow businesses through sport. Nielsen Sports equips decision-makers with smart data and advice, allowing them to better understand and connect with audiences and customers through media, sponsorship, communication and experiential platforms.

Nielsen Sports’ brand exposure data and metrics are considered currency in the global sports marketplace. Coupled with its sponsorship data and Nielsen’s buyer intent and purchase data, it provides more than 1,700 clients with uniquely powerful and integrated solutions to help them make smarter business decisions.

1700+
Clients worldwide

1400+
Employees Total

30+
Years experience

20+
Offices worldwide

WHAT MAKES US THE TRUSTED ADVISOR TO THE INDUSTRY'S KEY PLAYERS

“Sports is a galvanizing force that unites consumers, brands and advertisers, and the sports marketing economy continues to grow each year. Nielsen Sports’ combination of data and measurement capabilities strengthens our clients’ position in the market, increases campaign effectiveness and connects their brands with passionate sports fans.”

     Howard Appelbaum, President, Nielsen Entertainment

Unique Fan Insights

Social media posts: 500,000,000/tracked annually
Recordings: 5,300,000 h/year
Interviews: 1,100,000 +/year
Sponsorship deals in our database: 170,000 +
Brands in our database: 100,000 +

Unique Watch & Buy data

Store transactions each month: 6,700,000,000
Electronic records collected weekly: 2,000,000,000
Viewings recorded each month: 1,700,000,000
Consumer surveys per year: 16,000,000
Web events daily from mobile devices: 7,000,000