NIELSEN FAN INSIGHTS
THE MOST COMPREHENSIVE FAN DATA ON THE PLANET
Nielsen Fan Insights brings together a unique combination of multiple data sources into a single, connected platform, providing a comprehensive view into sports fans’ interests, media behavior, brand attitudes and purchasing habits. This powerful platform provides rights holders, sponsors and event organizers insight into the true impact and effectiveness of their fan engagement activities.
A GLOBAL PLATFORM DELIVERING DEEP DATA
Nielsen Fan Insights makes it easier for researchers, sponsorship managers and event organizers to quickly access and view on-demand analytics to understand what makes fans tick – their media consumption patterns, demographics, brand affinity and purchase habits.
- Global Platform: Gain a deep understanding of your fan base across sports, leagues, events and teams from a single, comprehensive platform
- Brand Insights: Strategically identify and assess partnership opportunities based on the tracking of brand metrics directly tied to fan segments
- Sponsorship Impact: Benchmark the impact of sponsorship activations among fans exposed to those partnerships
- Integrated Purchase Data: Analyze brand ownership and retail purchase data integrated with fan research
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MULTIPLE DATA SOURCES
By mapping and normalizing hundreds of variables, Nielsen Fan Insights delivers fan data with the depth, frequency and consistency needed to drive the strategic decision making process.