About Nielsen Sports
Understanding field, track, court and course conditions can make the difference between a win and a loss. Knowledge is crucial to play strategy, and Nielsen has a robust team of analysts and coaches ready to provide the data that matters to decision-makers.
Nielsen Sports is the leading source of sports measurement and analytics around the world, with solutions spanning cross-platform media valuation, fan insights, and digital and social analysis. Only Nielsen provides a comprehensive, fair playing field for the business of media. Our unbiased metrics create the shared under- standing of the industry required for markets to function.
By The Numbers
8+MILLION
HOURS OF VIDEO CONTENT
across TV, social and digital platforms captured annually by a global infrastructure
50+
GLOBAL MARKETS
of world-class audience measurement data, unique to Nielsen
THE POWER OF NIELSEN SPORTS DATA:
OUR DATA IS GLOBAL & LOCAL
We have the regional in-market expertise to address the needs of local teams, leagues, events and brands, as well as infrastructure to support the world’s biggest names in global sports.
DATA SCIENCE IS IN OUR DNA
We apply a unique combination of advanced machine learning and people-powered research to provide clients a clear and comprehensive picture of the sports media landscape – helping drive informed investment decisions.
SOURCE OF TRUTH
In a world where traditional media and digital platforms are converging at lightning speed, we are your reliable, independent source of truth.
Leadership
Jon Stainer
Managing Director, North America
Jon Stainer is currently the Managing Director of North America and oversees all client services and commercial activity in the U.S., Canada and Mexico. He engages with over 300 clients across leagues, teams, sports properties, sponsor brands, media platforms and agencies. He has been in this role since 2018, when he moved to the U.S. after managing Nielsen Sports U.K. and Ireland.
Jon has led multiyear relationships with the NFL, NBA and Premier League during his time at Nielsen, and he has been influential in driving multifaceted media research and sponsorship analytics solutions to these clients to support their audience and commercial growth. Jon’s international perspective on the sports industry is fueled by his time spent working on three Olympic Games and two FIFA World Cups.
Jon holds a Bachelor of Science degree from Loughborough University and is an alumni of Hult Ashridge Executive Education. Jon was formerly a Non-Executive Director of English Lacrosse and was named to the Leaders Sports Awards 2018 class of Leaders Under 40. Jon currently serves on Sports Innovation Lab’s Sponsorship Leadership Board and is a regular contributor to the sports industry media. He resides in Connecticut with his wife and four children.
Marco Nazzari
Managing Director, International Markets
Marco Nazzari is currently the Managing Director across all international markets, including Europe, Asia, Middle East and Africa. He oversees client services and commercial activity for 1,200+ clients, including FIFA, UEFA and the International Olympic Committee.
Marco has over 25 years of experience in the sports industry, working with leagues, teams, brands and media platforms with specialty knowledge in F1 and MotoGP. He has also supported brand sponsorship programs across the UEFA Champions League and Olympic Games.
Prior to Nielsen, Marco worked at Repucom as the Chief Revenue Officer, responsible for Europe. Marco currently serves as a member of the Marketing Commission of the Global Esports Federation and is a regular contributor to the sports industry media.
He resides in Milan, Italy, with his wife and two children.
