Return on Sponsorship Investment
Read more“A New Method of Sponsorship Measurement” Brands and advertisers spend over $35BN in sponsorship every year only in Europe...
European Football Jersey Report
Read moreSponsorship investment in football jerseys continues to skyrocket. Since 2017, we’ve seen 48% volume growth in jersey sponsorship in...
Rugby Union ‘Yet to Fully Capitilise’ on Commercial Potential
Read moreAnalysis by Nielsen Sport shows that rugby’s broadcast and commercial income lags behind other mainstream sports in the UK...
IBAI Fall Guys All-Stars Tournament
Read moreDuring August Fall Guys: Ultimate Knockout, the innovative take on battle royale, published by Developer Digital and developed by...
50 Most Marketable Athletes
Read moreThis year’s SportsPro 50 Most Marketable (50MM) Athletes list is fully powered by Nielsen’s proprietary methodology for assessing athlete...
World Athletics Appoints Nielsen as Official Research Supplier
Read moreWorld Athletics has selected Nielsen, the global leader in sports intelligence, media measurement and research, as its Official Supplier of...
Nielsen Fan Insights Expands Coverage in Asia, Makes Fan Behavior Data Available for 26 Markets Worldwide
Read moreNew Crosstab feature also gives rights holders, teams and brands flexibility to compare fandom characteristics across sports, teams or...
Virtual relay: The London Black Women’s Project
Read moreAt Nielsen Sports UK we want to ensure that the BLM movement firmly stays as a topic of conversation...
Pro League renews its agreement with Nielsen Sports for the next three seasons
Read moreAfter five successful years together, The Pro League (Belgian Football League) and all its professional clubs have renewed their...
Study: 53% of UK fans say sponsors key in rebuilding live sports experience
Read moreMore than half of the UK population believes that sponsors will play an important role in rebuilding the live...
Covid-19’s Impact on Sport Media Rights and the Commercial Sport Landscape
Read moreDigital Sport’s Rupert Pratt and Thomas Smith recently sat down with Nielsen Sports Managing Director for the UK &...
F1 draws 13.63m UK viewers for first three 2020 races
Read moreFormula One’s UK viewership for live racing and highlights surpassed 13.63 million during the first three races of the...
What Traditional Sports and Individual Athletes Will Have Learned From Esports
Read moreHow traditional sports and associated brands will continue to use esports to engage with fans and TV audiences Esports...
Quarterbacking Positive Change Through Sports
Read moreWhen history is set, former NFL quarterback Colin Kaepernick’s decision to kneel during the Star-Spangled Banner back in 2016...
Premier League club partners can expect to receive up to £2m in global value per match
Read moreNielsen has analysed branding opportunities afforded to clubs and their partners on netting in the lower tiers of stadia...
COVID 19 & Social Media – Here’s What We’ve Uncovered:
Read moreAt Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and...
COVID 19 & Social Media – Here’s What We’ve Uncovered:
Read moreAt Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and...
COVID 19 & Social Media – Here’s What We’ve Uncovered:
Read moreAt Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and...
COVID 19 & Social Media – Here’s What We’ve Uncovered:
Read moreAt Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and...
COVID 19 & Social Media – Here’s What We’ve Uncovered:
Read moreAt Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and...
COVID 19 & Social Media – Here’s What We’ve Uncovered:
Read moreAt Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and...
Formula 1 Leading The Way As Sport Turns To Esports
Read moreFormula 1 is leading the way when it comes to showing how sport can continue to engage fans and...
COVID 19 & Social Media – Here’s What We’ve Uncovered:
Read moreAt Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and...
COVID 19 & Social Media – Here’s What We’ve Uncovered:
Read moreAt Nielsen sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and...
COVID 19 & Social Media – Here’s What We’ve Uncovered
Read moreAt Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and...
COVID-19 & Social Media – Here’s What We’ve Uncovered
Read moreAt Nielsen Sports, we’re monitoring the online trends across social media as COVID-19 continues to impact the sport and...
Nielsen Sports’ Nigel Geach on F1 2020, plus W Series boss Catherine Bond Muir
Read moreWith Formula One returning this weekend, SportsPro editor at large Eoin Connolly and editorial director Michael Long discuss what...
Why Gen Z is challenging the notion of the ‘hard-core’ sports fan
Read moreNielsen’s review of 2019 ratings in the US shows that almost all of the most-watched content is from the...
Sports data driving decisions in middle east
Read moreThe sports and entertainment landscape is changing significantly in the Middle East. The emergence of commercial events and properties...
Women’s football: One in five adults support the sport
Read moreAlmost one in five adults in the United Kingdom would call themselves a women’s football fan, a survey conducted...
Nigel Geach, Master of Motorsport at Nielsen Sports
Read moreNigel Geach, Senior Vice President of Global Motorsport at Nielsen Sports, has worked in sports sponsorship for more than...
Summer of Sport in One Weekend
Read moreThis past weekend, sports fans were well and truly spoiled for choice as the action-packed summer heated up once...
F1 Driving Sales for Heineken
Read moreWe’re almost at the half-way point of the F1 season, and the F1 global showpiece has arrived at Silverstone...
Women’s Football: We’re Just Getting Warmed Up
Read moreThe growing popularity of women’s football has reached a commercial tipping point. With so much focus on this year’s...
How to holistically measure return on sponsorship investment
Read moreOne of the key challenges for the sponsorship industry is to measure Return on Investment (ROI) of sponsorship investments...
The 2019 Chinese GP: Another win for Lewis Hamilton on track and on social media
Read moreIn the second part of our deep dive into the data behind F1’s most valuable driver online, Lewis Hamilton,...
2019 Bahrain GP: Storming F1 race in the desert
Read moreThe 2019 Bahrain GP thrilled F1 viewiers throughout the world with lights to chequered flag excitement. First-time pole sitter...
America’s Pastime Looks to the Future by Reaching New Audiences
Read moreAs the frost clears and flowers begin to bloom, the “boys of summer” are back in business. Major League...
Formula 1 revs up with audience increase across the world
Read moreNew year, new success – Formula 1 revs up with audience increase across the world! The F1 2019 season...
Women’s Sports: Going From Strength to Strength
Read moreIn the past few weeks, we have seen a series of announcements and events that demonstrate that the shift...
Quantifying Lewis Hamilton’s Dominance Online
Read moreLewis Hamilton’s profile makes him undeniably one of the most important commercial factors for F1 this season. In the...
Global Interest in Women’s Sports is on the Rise
Read moreFrom equal pay agreements to amazing comeback stories, record audiences and new media deals, women’s sports are in the...
Pro Kabaddi League Drives Surge in Interest for India’s Fastest-Growing Sport
Read moreFollowing the advent of the Pro Kabaddi League in recent years, the popularity of this high-contact team sport is…
Brands love to entertain you – 4 recommendations
Read moreEver hear of Wacken in Germany? Every year, this boondocks town in the German State of Schleswig-Holstein, population just…
There is a real and growing demand for more women’s sport in the UK
Read moreThe growing commercial opportunity in women’s sport has long been hard to quantify. As part of a collaboration with…
China: The Next Generation of Sports Consumers
Read moreSeeing an opportunity to engage and ultimately monetize an enormous new fan base, the major leagues of North America...
Pro League Renews its Agreement with Nielsen Sports for the Next Two Seasons
Read moreAfter three successful years together, The Pro League (Belgian Football League) and all its professional clubs have renewed their...
2018 FIFA World Cup: The View from Moscow
Read moreOver the past four weeks, on behalf of Nielsen Sports, I’ve been hard at work on the ground in...
World Football Report
Read moreThe global reach of football, or soccer, is unequalled among sports in terms of value to media and sponsors....
Record international audiences for PyeongChang 2018
Read morePyeongChang 2018 broke all international broadcast and online viewing records, attracting more broadcasters and viewers than ever before for...
UEFA Champions League Final Viewership Figures
Read moreAlmost a week on from Real Madrid's 3-1 win over Liverpool in the UEFA Champions League final last weekend,...
Sports gambling: tendencies of fans
Read moreOn Monday May 14, 2018 the United States Supreme Court made a landmark decision which opened the door to...
Perspectives: 2018 World Cup Roster Announcements
Read moreWith the World Cup in Russia drawing closer, the date for official roster announcements came and went with fanfare....
The Impact of Hospitality on Today’s Consumer
Read moreIn the UK, more than 700 companies employ 2.9 million people in the hospitality industry, and according to UKHospitality,...
The NBA’s Growing Popularity Scores Wins for Sponsors
Read moreThe NBA is growing in popularity, with the number of fans in the U.S. up 4% year over year...
Commercial Trends in Sports 2018
Read moreWe are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower....
Energised By Sponsorship?
Read moreIt is often the case that we follow sponsorship trends by sector such as sports, music, arts, culture and...
Slap Shots and Sponsorship: NHL by the Numbers
Read moreThe National Hockey League (NHL) had plenty to celebrate in the 2017-18 season, including a 100th birthday and the...
Bring on Birmingham 2022
Read moreNot everything went to plan in Australia but the Commonwealth Games took a step forward on the Gold Coast....
The Grand National among the most watched TV events on the planet
Read moreThe Grand National, the annual and most infamous horserace event, based on 2017’s sporting calendar, it is the most...
Nielsen Client Scoops Naming Rights Sponsorship Award In The UK
Read morefirst direct bank and their sponsorship of the first direct arena, entered by Nielsen Sports, was revealed as the...
The Tiger Effect: How The Return Of Golf’s Biggest Star Is Affecting The Sport In 2018
Read moreTiger Woods is one of the most recognizable celebrities in the world, and a favorite contender for the coveted...
Kits And Clicks: How European Football Clubs Are Using Social Media To Boost Sponsor Exposure
Read moreSocial media is becoming an increasingly vital part of teams’ and sponsors’ exposure to sports fans around the world....
Digital Breakfast Briefing: Plan, Activate and Measure
Read moreThis morning we welcomed over 30 representatives from the world of sports and entertainment to our exclusive rights holder...
U.S. Sports Sponsorship TV Value Grows By More Than $54 Million In 2017
Read moreWith more ways to connect to media than ever before, sports still capture our heart strings - and our...
The 2017 Year in Sports Media U.S. Report
Read moreThe 2017 Year in Sports Media report looks at some of the top moments in sports and how what...
Nielsen Sports, European Agency of the Year
Read moreOn Wednesday 7th February, the European Sponsorship Association, held its annual ESA Excellence Awards ceremony at the Science Museum,...
Esports, Jump In or Miss the Mark
Read moreThe esports industry is growing quickly, with new leagues, teams and distribution channels. And this growth is attracting new...
Nielsen Entertainment’s 2018 Pre-Grammy Bash Showcases Khalid & Brings Together Music, Sports, Brands
Read more“It’s definitely been a crazy year,” declared Khalid on stage to the crowd gathered for Nielsen Entertainment’s fifth annual...
The Esports Playbook: Asia – Maximizing Investment Through Understanding The Fans
Read moreAs the origin of esports, Asia remains a very important region for the industry as a whole. While gaming...
Let’s bank on this one
Read moreThere has always been a strong tradition of sponsorship amongst companies in the financial sector. It is estimated annually...
Nielsen Sports establishes Partnership with streetfootballworld
Read moreNielsen Sports recently conducted a social media analysis for streetfootballworld on its "Common Goal" initiative. In this initiative, professional...
Nielsen Expands Global Sports Business By Acquiring Repucom Africa From Transafrica Media
Read moreJohannesburg - Dec. 5, 2017 – Nielsen today announced that Nielsen Sports, the global leader in sports measurement, insights...
Rugby League World Cup Final
Read moreThis Saturday sees the culmination of the 2017 Rugby League World Cup in Queensland, as hosts Australia take on...
How Celebs and Brands Can Get in the Game with Gen Z
Read moreMuch has been said about Millennials, Generation X and Baby Boomers, but what about Generation Z? When it comes...
Nielsen Sports UK – The Hot Topics
Read moreOver the past 10 months, we’ve observed, analysed and investigated a selection of key industry themes that have helped...
Batter Up: LA and Houston Baseball Fans Vie for Bragging Rights
Read moreMuch more than geography divides the two teams facing off in the 2017 World Series. As the games go...
Power Up: How Brands are Getting their Game on in esports
Read moreWhat do energy drinks, luxury automobiles and razors have in common? They’re all products prominently featured in esports tournaments,...
The Esports Playbook: Maximizing Investment Through Understanding the Fans
Read moreThe global esports fan base is as complex and nuanced as long-established traditional sports. The recently-formed Nielsen Esports business...
