How to holistically measure return on sponsorship investment
Read moreOne of the key challenges for the sponsorship industry is to measure Return on Investment (ROI) of sponsorship investments...
The 2019 Chinese GP: Another win for Lewis Hamilton on track and on social media
Read moreIn the second part of our deep dive into the data behind F1’s most valuable driver online, Lewis Hamilton,...
2019 Bahrain GP: Storming F1 race in the desert
Read moreThe 2019 Bahrain GP thrilled F1 viewiers throughout the world with lights to chequered flag excitement. First-time pole sitter...
America’s Pastime Looks to the Future by Reaching New Audiences
Read moreAs the frost clears and flowers begin to bloom, the “boys of summer” are back in business. Major League...
Formula 1 revs up with audience increase across the world
Read moreNew year, new success – Formula 1 revs up with audience increase across the world! The F1 2019 season...
Women’s Sports: Going From Strength to Strength
Read moreIn the past few weeks, we have seen a series of announcements and events that demonstrate that the shift...
Quantifying Lewis Hamilton’s Dominance Online
Read moreLewis Hamilton’s profile makes him undeniably one of the most important commercial factors for F1 this season. In the...
Global Interest in Women’s Sports is on the Rise
Read moreFrom equal pay agreements to amazing comeback stories, record audiences and new media deals, women’s sports are in the...
Pro Kabaddi League Drives Surge in Interest for India’s Fastest-Growing Sport
Read moreFollowing the advent of the Pro Kabaddi League in recent years, the popularity of this high-contact team sport is…
Brands love to entertain you – 4 recommendations
Read moreEver hear of Wacken in Germany? Every year, this boondocks town in the German State of Schleswig-Holstein, population just…
There is a real and growing demand for more women’s sport in the UK
Read moreThe growing commercial opportunity in women’s sport has long been hard to quantify. As part of a collaboration with…
China: The Next Generation of Sports Consumers
Read moreSeeing an opportunity to engage and ultimately monetize an enormous new fan base, the major leagues of North America...
Pro League Renews its Agreement with Nielsen Sports for the Next Two Seasons
Read moreAfter three successful years together, The Pro League (Belgian Football League) and all its professional clubs have renewed their...
2018 FIFA World Cup: The View from Moscow
Read moreOver the past four weeks, on behalf of Nielsen Sports, I’ve been hard at work on the ground in...
World Football Report
Read moreThe global reach of football, or soccer, is unequalled among sports in terms of value to media and sponsors....
Record international audiences for PyeongChang 2018
Read morePyeongChang 2018 broke all international broadcast and online viewing records, attracting more broadcasters and viewers than ever before for...
UEFA Champions League Final Viewership Figures
Read moreAlmost a week on from Real Madrid's 3-1 win over Liverpool in the UEFA Champions League final last weekend,...
Sports gambling: tendencies of fans
Read moreOn Monday May 14, 2018 the United States Supreme Court made a landmark decision which opened the door to...
Perspectives: 2018 World Cup Roster Announcements
Read moreWith the World Cup in Russia drawing closer, the date for official roster announcements came and went with fanfare....
The Impact of Hospitality on Today’s Consumer
Read moreIn the UK, more than 700 companies employ 2.9 million people in the hospitality industry, and according to UKHospitality,...
The NBA’s Growing Popularity Scores Wins for Sponsors
Read moreThe NBA is growing in popularity, with the number of fans in the U.S. up 4% year over year...
Commercial Trends in Sports 2018
Read moreWe are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower....
Energised By Sponsorship?
Read moreIt is often the case that we follow sponsorship trends by sector such as sports, music, arts, culture and...
Slap Shots and Sponsorship: NHL by the Numbers
Read moreThe National Hockey League (NHL) had plenty to celebrate in the 2017-18 season, including a 100th birthday and the...
Bring on Birmingham 2022
Read moreNot everything went to plan in Australia but the Commonwealth Games took a step forward on the Gold Coast....
The Grand National among the most watched TV events on the planet
Read moreThe Grand National, the annual and most infamous horserace event, based on 2017’s sporting calendar, it is the most...
Nielsen Client Scoops Naming Rights Sponsorship Award In The UK
Read morefirst direct bank and their sponsorship of the first direct arena, entered by Nielsen Sports, was revealed as the...
The Tiger Effect: How The Return Of Golf’s Biggest Star Is Affecting The Sport In 2018
Read moreTiger Woods is one of the most recognizable celebrities in the world, and a favorite contender for the coveted...
Kits And Clicks: How European Football Clubs Are Using Social Media To Boost Sponsor Exposure
Read moreSocial media is becoming an increasingly vital part of teams’ and sponsors’ exposure to sports fans around the world....
Digital Breakfast Briefing: Plan, Activate and Measure
Read moreThis morning we welcomed over 30 representatives from the world of sports and entertainment to our exclusive rights holder...
U.S. Sports Sponsorship TV Value Grows By More Than $54 Million In 2017
Read moreWith more ways to connect to media than ever before, sports still capture our heart strings - and our...
The 2017 Year in Sports Media U.S. Report
Read moreThe 2017 Year in Sports Media report looks at some of the top moments in sports and how what...
Nielsen Sports, European Agency of the Year
Read moreOn Wednesday 7th February, the European Sponsorship Association, held its annual ESA Excellence Awards ceremony at the Science Museum,...
Esports, Jump In or Miss the Mark
Read moreThe esports industry is growing quickly, with new leagues, teams and distribution channels. And this growth is attracting new...
Nielsen Entertainment’s 2018 Pre-Grammy Bash Showcases Khalid & Brings Together Music, Sports, Brands
Read more“It’s definitely been a crazy year,” declared Khalid on stage to the crowd gathered for Nielsen Entertainment’s fifth annual...
The Esports Playbook: Asia – Maximizing Investment Through Understanding The Fans
Read moreAs the origin of esports, Asia remains a very important region for the industry as a whole. While gaming...
Let’s bank on this one
Read moreThere has always been a strong tradition of sponsorship amongst companies in the financial sector. It is estimated annually...
Nielsen Sports establishes Partnership with streetfootballworld
Read moreNielsen Sports recently conducted a social media analysis for streetfootballworld on its "Common Goal" initiative. In this initiative, professional...
Nielsen Expands Global Sports Business By Acquiring Repucom Africa From Transafrica Media
Read moreJohannesburg - Dec. 5, 2017 – Nielsen today announced that Nielsen Sports, the global leader in sports measurement, insights...
Rugby League World Cup Final
Read moreThis Saturday sees the culmination of the 2017 Rugby League World Cup in Queensland, as hosts Australia take on...
How Celebs and Brands Can Get in the Game with Gen Z
Read moreMuch has been said about Millennials, Generation X and Baby Boomers, but what about Generation Z? When it comes...
Nielsen Sports UK – The Hot Topics
Read moreOver the past 10 months, we’ve observed, analysed and investigated a selection of key industry themes that have helped...
Batter Up: LA and Houston Baseball Fans Vie for Bragging Rights
Read moreMuch more than geography divides the two teams facing off in the 2017 World Series. As the games go...
Power Up: How Brands are Getting their Game on in esports
Read moreWhat do energy drinks, luxury automobiles and razors have in common? They’re all products prominently featured in esports tournaments,...
The Esports Playbook: Maximizing Investment Through Understanding the Fans
Read moreThe global esports fan base is as complex and nuanced as long-established traditional sports. The recently-formed Nielsen Esports business...
Analysis: How F1 got its social media game together
Read moreThis summer, Formula 1 set new heights in social media reach, as F1 became the fastest-growing sports brand on...
Rugby Union – the numbers game
Read moreAutumn is here! Fresh from a pulsating Lions series in New Zealand and last weekend’s enthralling climax to the...
China: An Emerging Market – Whitepaper
Read moreChina is a global sports powerhouse, with a rising domestic sports market and the eyes of the international sports...
Perspectives: The Big Bet on English Football
Read moreIf you are one of the 18 million football fans in the UK, August represents one of the most...
The starting line-up opportunity
Read moreIn a crowded social media newsfeed, it’s vital for sports teams to own moments that are distinctive to them...
Nielsen Launches New Esports Business to Help Define and Quantify Value For The Competitive Gaming Market
Read moreNew York, NY - Aug. 17, 2017－Nielsen (NYSE: NLSN) today announced the launch of Nielsen Esports, a new business...
The Rising Importance of Social Media for Football Clubs
Read moreAs we prepare for the first ball of the 2017-18 Premier League season to be kicked on Friday, off...
Nielsen Acquires Artificial Intelligence-powered Sports Marketing Startup vBrand
Read moreNew York, NY - Aug. 3, 2017 - Nielsen (NYSE: NLSN) today announced it has acquired vBrand, an Israel-based...
Monetizing Modern Naming Rights
Read more€60 million over 10 years: Just weeks ago, Bundesliga club FC Schalke 04 and brewing company Veltins made headlines...
Analysis: Unlocking the secret to growing F1’s fanbase
Read moreMotorsport.com's Kate Walker met with Nielsen Sport's SVP Motorsport Nigel Geach and Head of Motorsport in Europe, Samantha Lamberti...
The Pro League Extends its Agreement with Nielsen Sports to All Professional Clubs
Read moreBrussels – July 19, 2017 – After a year of fruitful collaboration, a collective agreement was renewed for media...
Nielsen Sports to Support IPC ahead of Tokyo 2020
Read moreLONDON, 20th July 2017 - Nielsen Sports, the global leader in insights, analytics and consulting solutions in sport and...
Sponsors Score Early in Major League Soccer Season
Read moreSoccer has steadily gained a following in the U.S. over the last few years. The Major League Soccer fan...
CASE STUDY: Sponsorship ROI via Social Media, AIG #TackleTheRisk
Read moreWhen one of the world’s largest insurance organizations set out to disrupt the insurance marketplace and took its “Active...
Nielsen Entertainment marches with Pride
Read moreLondon, 10.07.2017 - Thousands of people gathered to take part in this year’s Pride in London parade this month...
Tradition & Technology Meet during Major League Baseball All-star Week
Read moreWith a baseball glove in one hand and a mobile phone in the other, fans now embrace technology while...
Asia Leads Cycling’s Top 10 Growth Markets
Read moreFigures released by Nielsen Sports show the growing rise in interest of cycling around the world, most notably in...
Whitepaper: The Case for Unified Sports Sponsorship Measurement
Read moreThrough months of development and drawing on years of experience and expertise as a trusted, credible and independent source,...
Nielsen Sports Team up with Sponserve
Read moreNielsen Sports UK & Ireland has reached a collaboration agreement with SponServe, the world’s first dedicated sponsorship and inventory...
ONE DAY, THREE RACES, $300 MILLION IN MULTIMEDIA SPONSORSHIP EXPOSURE
Read moreSpeed, thrills and the potential glory of hoisting a trophy aren’t the only things at stake when it comes...
Method Behind the Madness
Read moreA recent Nielsen study found that nearly one-third of the U.S. television audience watched at least six minutes of...
Ryder Cup 2016 Live Sponsorship Monitoring
Read moreThe Ryder Cup is a match play men’s golf competition between teams from Europe and the U.S. that takes…
Euro 2016: Share of Voice | Final
Read morePortugal’s remarkable UEFA Euro 2016 victory was reflected in the online conversation, with the team generating 65% of the…
Euro 2016: Share of Voice | Match Round 4
Read moreEngland and Iceland generated the largest share of online buzz during the first knockout round of UEFA Euro 2016,…
Women and Sport Sponsorship
Read moreListen to Repucom’s Global Head of Research, Mike Wragg, as he discusses the role of women and sport, their…
Euro 2016: Share of Voice | Match Round 3
Read moreThe online conversation around several of the unfancied nations at UEFA Euro 2016 has markedly increased, according to Repucom’s…
Nielsen completes acquisition of Repucom
Read moreNielsen announced it has completed its acquisition of Repucom, the global leader in sports measurement, evaluation and intelligence. The…
Euro 2016: Share Of Voice | Match Round 2
Read moreEngland’s dramatic 2-1 victory over Wales in Lens last Thursday helped the two countries generate the highest proportion of…
