Category: Press Releases

Premier League club partners can expect to receive up to £2m in global value per match

Jun 22, 2020

Nielsen has analysed branding opportunities afforded to clubs and their partners on netting in the lower tiers of stadia across the main value-driving media platforms, linear TV, OTT and to a lesser degree, social media. The analysis is based on pre-COVID coverage and viewing behaviours and represents value delivered to partners should the status quo remain. Nielsen’s Whitespace Valuation service provides systematic analysis of in-stadium spaces to help determine...

Nielsen Launches Fan Insights Platform for a Connected View of Fan Behaviors & Attitudes

Oct 3, 2019

  Flexible, online platform delivers the best-in-class view of global and country-by-country fan sentiment NEW YORK, October 3, 2019 – Nielsen (NYSE: NLSN) is launching a global, connected online platform to provide sports properties, sponsor brands and event organizers with a comprehensive view of fans’ interests, media consumption behaviors, brand attitudes and purchasing habits from around the world.  At launch, Nielsen Fan Insights will cover the U.S., U.K., Germany,...

ESL and DreamHack Announce Comprehensive Esports Measurement Agreement with Nielsen

Sep 26, 2019

Collaboration to further advance research standards in esports and provide greater confidence in esports sponsorships (Cologne) – September 26, 2019 – ESL, the world’s largest esports company, and DreamHack, the premier gaming lifestyle festival, today jointly announced a comprehensive agreement with Nielsen, the media industry’s single source of truth for esports sponsorship valuation and media measurement.   The agreement will further advance research standards in esports and provide greater...

There is a real and growing demand for more women’s sport in the UK

Aug 6, 2018

The growing commercial opportunity in women’s sport has long been hard to quantify. As part of a collaboration with Women’s Sport Trust and England Hockey, Nielsen Sports has released data that shows, the scale of the market in the UK and importantly, the opportunities for sponsors and broadcasters. For the first time, we can quantify the scale of interest in women’s sport – and it’s big.  59% of the UK...

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