Category: Download Center

Rugby Union ‘Yet to Fully Capitilise’ on Commercial Potential

Nov 13, 2020

Analysis by Nielsen Sport shows that rugby’s broadcast and commercial income lags behind other mainstream sports in the UK despite commercially attractive fanbase and widespread interest in flagship competitions According to Nielsen’s Sports Fan Insights, rugby is the sixth largest sport in the UK with a fanbase of 12 million, favorable age and gender splits and widespread interest in flagship competitions such as the Six Nations Nielsen analysis indicates...

Insight into the Para Sports Target group

Jun 1, 2020

Nielsen Sports has carried out a comprehensive study on the subject of Para sports and has compiled an extensive report. The study includes a segmentation of the target group interested in Para sports and an analysis of the drivers for Para sports interest and how sponsors can successfully use Para sports in their brand communication. Once you have completed the form, you will receive an email with a link...

Travis Scott – Astronomical

May 8, 2020

The extreme quarantine and lockdown measures have quickly become the new normal for us all. The direct impact on event attendance across entertainment and sports has caused many businesses to rethink how they can engage with their target audiences during this time. Fortnite, the online video game, has adapted to these circumstances and reinvented the concept of aggregation. Epic Games, in collaboration with Travis Scott, organized a unique musical...

The 2017 Year in Sports Media U.S. Report

Feb 15, 2018

The 2017 Year in Sports Media report looks at some of the top moments in sports and how what happened this past year could impact the short and long-term futures of sports rights holders, fans and sponsors.

The Esports Playbook: Asia – Maximizing Investment Through Understanding The Fans

Jan 25, 2018

As the origin of esports, Asia remains a very important region for the industry as a whole. While gaming across the region remains serious business, followership, engagement and the most popular titles vary greatly market by market.

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