Category: Uncategorized

GLOBAL SPORTS SPONSORSHIPS ARE SHIFTING EAST AND GROWING INTO NEW CATEGORIES

Feb 15, 2021

The disruption and uncertainty that the global COVID-19 pandemic has created has been particularly harrowing for global sports, which is consequently changing the value of sponsorship. Yet as the health crisis remains a notable factor for most businesses and industries around the world, China’s economy was recovering broadly at the end of 2020, and that will bleed into the country’s involvement in sports sponsorships. A new wave of COVID-19...

English Post – Keep Empty

Nov 10, 2020

Sportsponsoren in Deutschland 2019/2020

Oct 27, 2020

Wie viel Geld fließt in den deutschen Sponsoringmarkt? Welche Marken investieren am stärksten ins Sponsoring? Welche Branchen engagieren sich besonders intensiv und welche Sportarten profitieren vom Investment der Unternehmen? Diese und weitere Fragen beantwortet die vierte Ausgabe der von Nielsen Sports durchgeführten Studie “Sportsponsoren in Deutschland”. Dafür analysierte Nielsen Sports über 9.100 Sponsoring-Engagements in über 50 Sportarten und liefert Ihnen die bisher umfassendste Übersicht über das aktuelle Geschehen im...

L’impatto del 2020 sulle Sponsorizzazioni

Oct 26, 2020

L’attuale pandemia ha generato una contrazione del mercato mondiale principalmente dovuta alle limitazioni delle interazioni fisiche e personali a cui fino ad ora si era abituati – sia nella vita privata che professionale.L’impatto sulle varie organizzazioni commerciali varia però’ a seconda del settore industriale; infatti mentre per alcuni settori come trasporti ed entertainment la crisi mondiale ha portato ad una profonda riduzione dei ricavi, per altri come Telecomunicazioni o...

Communiqué de Presse : LA LNR RENOUVELLE SA CONFIANCE A NIELSEN SPORTS

Oct 12, 2020

LA LNR RENOUVELLE SA CONFIANCE A NIELSEN SPORTS POUR ACCOMPAGNER LES CLUBS PROFESSIONNELS DE RUGBY DANS LEUR ENJEUX STRATEGIQUES Paris, le 12 octobre 2020 – La Ligue Nationale de Rugby (LNR) et Nielsen Sports annoncent le renouvellement de leur collaboration débutée en 2016. Nielsen Sports, leader français et mondial des études et du conseil « data-driven » dédiés au sport, continuera d’accompagner la LNR et les 30 clubs de Top 14...

World Athletics Appoints Nielsen as Official Research Supplier

Sep 15, 2020

World Athletics has selected Nielsen, the global leader in sports intelligence, media measurement and research, as its Official Supplier of Consumer Market Research Services, for the next four years. This new collaboration will give World Athletics access to Nielsen’s comprehensive and cutting edge international research systems, which will deliver sports data and insights across both the sport and its World Athletics Series events, including the World Athletics Championships Oregon 2022...

SPOBIS Klima-Index powered by Nielsen Sports

Sep 14, 2020

Marktindex für das Sportbusiness Hamburg / Köln, 14. September 2020 – Jedes zweite Unternehmen im Sportbusiness bewertet die aktuelle wirtschaftliche Lage der Sportbranche als schlecht, 60 Prozent erwarten mittelfristig sogar eine weitere Verschlechterung. Das ist ein Kernergebnis des erstmalig von SPONSORs in Kooperation mit Nielsen Sports aufgelegten „SPOBIS Klima-Index“. Der SPOBIS Klima-index ermittelt ein aktuelles, marktbasiertes Stimmungsbild der Branche und analysiert das Geschäfts- und Konsumklima im deutschen Sportbusiness sowie die Erlösentwicklung in...

Nielsen Fan Insights Expands Coverage in Asia, Makes Fan Behavior Data Available for 26 Markets Worldwide

Sep 2, 2020

New Crosstab feature also gives rights holders, teams and brands flexibility to compare fandom characteristics across sports, teams or countries NEW YORK, September 2, 2020 – Nielsen (NYSE: NLSN) has unveiled new enhancements to its breakthrough Fan Insights platform enabling even better visibility into the interests, media consumption behaviors, brand attitudes and purchasing habits of sports fans around the world. Expanded country coverage and new reporting capabilities including enhanced...

Virtual relay: The London Black Women’s Project

Sep 2, 2020

At Nielsen Sports UK we want to ensure that the BLM movement firmly stays as a topic of conversation within the company. This is why we have decided to create a virtual relay fundraiser to raise money for the incredible charity The London Black Women’s Project. The charity is committed to helping women and children from BAME backgrounds who have suffered from domestic abuse, providing them with resources and...

Pro League renews its agreement with Nielsen Sports for the next three seasons

Aug 24, 2020

After five successful years together, The Pro League (Belgian Football League) and all its professional clubs have renewed their agreement with Nielsen Sports for the next three seasons. The renewed agreement will see Nielsen Sports provide media and sponsorship evaluation for all Jupiler Pro League and 1B Pro League clubs for the 2020/2021, 2021/2022 and 2022/2023 seasons. Nielsen Sports, the global leader in sports marketing research and consulting, will once again...

Effektiv und effizient: Sponsoring als Teil des Marketing-Mix

Aug 19, 2020

Darum sollten Sie jetzt Sponsoring in Ihren Marketing-Mix integrieren Die Covid-19-Pandemie hat alle gesellschaftlichen Bereiche und damit auch die Sport- und Entertainmentbranche auf den Kopf gestellt. Marketingverantwortliche sehen sich daher mit verschärften Anforderungen konfrontiert. Etablierte Mechanismen und Tools im Experience Marketing sind außer Kraft gesetzt, Investitionen in Markenführung und Kommunikation werden vom CFOs stärker hinterfragt und das Thema Effizienz in den Fokus gerückt. Nielsen Sports hat die aktuellen Entwicklungen...

Study: 53% of UK fans say sponsors key in rebuilding live sports experience

Aug 19, 2020

More than half of the UK population believes that sponsors will play an important role in rebuilding the live sports experience both in stadiums and at home, according to research and consulting firm Nielsen Sports. The study suggested there is growing recognition in the UK of the role sponsors will have to play in the resumption of live sport in the wake of the coronavirus pandemic. When asked in...

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