Category: Events

Video Interview: The Evolution of Sports Sponsorships

Dec 16, 2021

Uncertainty caused by the COVID-19 pandemic accelerated shifts in the way sports rights holders sell sponsorships and how brands make sponsorship investments and activate partnerships. New sponsorship entrants, new channels and new consumer necessities will impact key sports sponsorship value and call for enhanced measurement methodologies. Jon Stainer, Nielsen Sports Manager Director, and Adweek’s VP Event Partnerships, Matt Steinmetz, took the Brandweek Sports Marketing Summit stage to discuss key...

Nielsen Sports ist Special Partner des SPOBIS 2021

Aug 26, 2021

Auch 2021 ist Nielsen Sports Special Partner des SPOBIS, Europas größtem Sportbusiness-Kongress. Beim von SPONSORs veranstalteten zweitägigen Kongress treffen sich die wichtigsten Entscheider der Sportbusinessbranche am 8. und 9. September 2021 Congress Center Düsseldorf – und erstmals auch digital bei den SPOBIS Online Days (30. August bis 3. September). Die Partnerschaft von Nielsen Sports, dem führenden Forschungs- und Beratungsunternehmen im Sport- und Entertainmentbusiness, mit SPONSORs ist von großer Bedeutung. Seit...

With Fewer Fans at Stadiums, Brands are Shifting Their Sponsorship Strategies to Digital

Apr 29, 2021

The COVID-19 pandemic and limitations on fan attendance at live events has created a new sponsorship reality. Brands are adjusting how they activate their partnerships, and digital platforms have become the front runner in the market. Social media and other online platforms have become the primary vehicles to deliver a powerful virtual event experience and are unlocking new opportunities to connect with fans from afar. As the digital dimension...
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