December 13, 2018
The result of this Nielsen and Twitch Esports Fan research study is a set of rich data that marketers,...
January 25, 2018
As the origin of esports, Asia remains a very important region for the industry as a whole. While gaming...
November 2, 2017
Over the past 10 months, we’ve observed, analysed and investigated a selection of key industry themes that have helped...
October 4, 2017
What do energy drinks, luxury automobiles and razors have in common? They’re all products prominently featured in esports tournaments,...
October 2, 2017
The global esports fan base is as complex and nuanced as long-established traditional sports. The recently-formed Nielsen Esports business...
Nielsen Launches New Esports Business to Help Define and Quantify Value For The Competitive Gaming MarketAugust 17, 2017
New York, NY - Aug. 17, 2017－Nielsen (NYSE: NLSN) today announced the launch of Nielsen Esports, a new business...
May 25, 2016
The world of competitive video gaming, also known as eSports, is growing in popularity, prize money and sponsorship support….