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New research details audience behavior across biggest esports titles and tournaments
December 13, 2018The result of this Nielsen and Twitch Esports Fan research study is a set of rich data that marketers,...
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Esports, Jump In or Miss the Mark
January 29, 2018The esports industry is growing quickly, with new leagues, teams and distribution channels. And this growth is attracting new...
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The Esports Playbook: Asia – Maximizing Investment Through Understanding The Fans
January 25, 2018As the origin of esports, Asia remains a very important region for the industry as a whole. While gaming...
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Nielsen Sports UK – The Hot Topics
November 2, 2017Over the past 10 months, we’ve observed, analysed and investigated a selection of key industry themes that have helped...
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Power Up: How Brands are Getting their Game on in esports
October 4, 2017What do energy drinks, luxury automobiles and razors have in common? They’re all products prominently featured in esports tournaments,...
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The Esports Playbook: Maximizing Investment Through Understanding the Fans
October 2, 2017The global esports fan base is as complex and nuanced as long-established traditional sports. The recently-formed Nielsen Esports business...
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Nielsen Launches New Esports Business to Help Define and Quantify Value For The Competitive Gaming Market
August 17, 2017New York, NY - Aug. 17, 2017－Nielsen (NYSE: NLSN) today announced the launch of Nielsen Esports, a new business...