Category: Esports

Sportmarketing-Trends 2022: So verändern Fans das Sportbusiness

Mar 3, 2022

London / Köln, 3. März 2022 – Der Sportmarketing-Trendreport für das Jahr 2022 zeigt auf, wie Veränderungen des Fanverhaltens seit Beginn der Corona-Pandemie bestehende Sponsoring- und Partnerschaftsmodelle beeinflussen und wie sie sich auf Content-Strategien sowie Distributionskanäle im Sportbusiness auswirken. Ein detaillierter Blick fällt zudem auf die Bereiche Kryptowährungsanbieter, E-Sport und Frauensport. Die Ergebnisse sollen Rechtehaltern und sponsernden Marken dabei helfen, wie sie den Wert von Partnerschaften im Sport bemessen...

Fans are changing the game: 2022 global sports marketing report

Feb 23, 2022

Change is certainly nothing new, but its impact is seldom as sizable—or accelerated—as what the world has experienced over the past two years. For the sports industry, the return of fans at live events midway through 2021 was cheered by all, yet life has evolved too much during the pandemic for the sports industry to simply snap back to a mirror image of its pre-COVID self. The tried and...

Esports Economics Podcast Episode 3: Mobile Gaming in Asia

Jan 10, 2022

This is the third episode in our six-part podcast series Esports Economics in collaboration with Unofficial Partner. Today’s conversation moves east with a focus on the mobile gaming market in the Asia Pacific region.  Our speakers are Ajay Jilka,  Director of Regional Esports Partnerships at Moonton Games, and Mike Wragg, Nielsen Sports’ Managing Director for Asia Pacific and International Head of Strategy Consulting and Research. Moonton Games was established in...

Esports Economics Podcast Episode 2: Sponsorship ROI

Oct 12, 2021

Enjoy the second episode in our six-part podcast series Esports Economics in collaboration with Unofficial Partner.  This conversation is focused on sponsorship and the key questions surrounding return on investment within the esports industry. We challenge the many preconceptions about esports within the brand marketing community and weigh the benefits and outcomes of sponsorship versus programmatic advertising. We also analyze the differences between rights packages in esports compared to...

Esports Economics Podcast Episode 1: State of the Industry

Aug 31, 2021

This is the first in a new six-part podcast series looking at the business of esports, in collaboration with Unofficial Partner.  Today’s guests are Matthew Archambault, head of partnerships for North America at Riot Games, publishers of the phenomenally successful League of Legends franchise. Matt manages strategic partnerships, national sponsorships, media rights, and merchandising for the League Championship Series (LCS).  Joining Matthew is Matt Boyd, Vice President of Nielsen...

Metrics are Key to Proving ROI for Brands Entering the Esports Arena

Aug 25, 2021

The video game industry has been growing for years, but the arrival of COVID-19 and the virtualization of our lives over the past 18 months or so has accelerated and expanded that growth. That advancement has also propelled competitive, organized gaming, aided by the pause in live sports last year, with industry forecasts projecting that esports will be more than a $1 billion industry by the end of this...

Cannes LIONS Live 2021: Post COVID World: Next phase with brands and esports

Jun 28, 2021

Few industries were prepared for the massive disruption that the COVID-19 pandemic caused throughout 2020, and even fewer were able to find a way to grow. The video game industry, however, did just that, with 82% of global consumers reporting that they played video games and watched game content during the height of the COVID-19 pandemic lockdowns. That heightened engagement has had a halo effect on the burgeoning esports...

Sponsoring nach Covid-19: Nächste Phase für Marken im E-Sport

Jun 28, 2021

Nur wenige Branchen waren im vergangenen Jahr in der Lage, schnell auf die Beeinträchtigungen zu reagieren, die die Covid-19-Pandemie mit sich brachte. Noch weniger Industriezweige waren in der Lage, zu wachsen. Die Videospielindustrie hat jedoch genau das getan: 82 Prozent der Verbraucher*innen weltweit gaben an, dass sie während des Höhepunkts der Corona-Pandemie Videospiele gespielt und Spielinhalte angesehen haben. Dieses gesteigerte Engagement hatte einen Halo-Effekt auf die wachsende E-Sport-Landschaft, die...

E-FOOTBALL IN DEUTSCHLAND

Jan 28, 2021

München / Köln, 1. Februar 2021 – Erstmalig hat die Sportmarketingagentur B2Sports die E-Football-Spieler*innen in Deutschland analysiert. Gemeinsam mit dem führenden Forschungs- und Beratungsunternehmen Nielsen Sports wurde eine Marktforschungsstudie durchgeführt, um einen detaillierten Einblick in die Zielgruppenpotenziale im E-Football zu erhalten. Dazu wurden repräsentativ 800 Personen im Alter zwischen 14 und 55 Jahren befragt, die zumindest wöchentlich eine der beiden Fußball-Simulationen FIFA oder PES spielen. Die Spielerinnen der Fußball-Simulationen FIFA...

IBAI Fall Guys All-Stars Tournament

Oct 6, 2020

During August Fall Guys: Ultimate Knockout, the innovative take on battle royale, published by Developer Digital and developed by Mediatonic, had the highest-earning launch of any PC title ($185M) since Overwatch in May 2016*, which was especially impressive since it came from a relatively small development team. This successful debut came along with an overwhelming response on Twitch reaching a peak of 133M hours watched, placing it as the...

What Traditional Sports and Individual Athletes Will Have Learned From Esports

Jul 30, 2020

How traditional sports and associated brands will continue to use esports to engage with fans and TV audiences Esports are receiving a significant increase in mainstream media coverage, accelerated by the coronavirus pandemic and subsequent shutdown of more traditional sports. For example, mainstream outlets in the UK, such as the BBC Sport, Sky Sports and BT Sport have all broadcast esports on their main channels in the last few...

E-Sport-Sponsoring: “Der Zeitpunkt ist immer noch gut”

Jun 25, 2020

Welche Vorteile bietet ein E-Sport-Sponsoring für Marken im Vergleich zum traditionellen Sport? Worauf sollten Sponsoren bei einem Einstieg achten? Das Fachmagazin absatzwirtschaft fragte bei Michael Heina, E-Sportexperte bei Nielsen Sports, nach. Herr Heina, ist die Sponsoring-Inszenierung in einer E-Sport-Arena besser als die im Fußballstadion? Heina: “Beides findet auf sehr hohem Niveau statt. Sponsoren in E-Sport-Umfeldern haben aber gegenüber Partnern im traditionellen Sport den Vorteil, dass sie in der Regel...

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