This is the third episode in our six-part podcast series Esports Economics in collaboration with Unofficial Partner.

Today’s conversation moves east with a focus on the mobile gaming market in the Asia Pacific region.  Our speakers are Ajay Jilka,  Director of Regional Esports Partnerships at Moonton Games, and Mike Wragg, Nielsen Sports’ Managing Director for Asia Pacific and International Head of Strategy Consulting and Research.

Moonton Games was established in 2014, based in Shanghai, China, and is best known as one of the pioneers of MOBA Gaming and in particular the Mobile Legends: Bang Bang World Championship. In March 2021, Moonton was acquired by ByteDance, the owner of TikTok, in a deal valued at around $4 billion, marking the social platform’s move into the gaming business.

Each episode in the series will be posted on or you can subscribe to Unofficial Partner via your favorite podcast app.


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