This is the forth episode in our six-part podcast series Esports Economics in collaboration with Unofficial Partner.

Today’s conversation moves the focus to the subject of influencer marketing: what is it, who is being influenced, how much brand marketing money is being spent, what evidence is there of its impact and what is the effect on the esports sponsorship market more generally?

Our guests are Seb Carmichael Brown and Salvatore De Angelis. Seb co-founded Hashtag Utd with his brother, the Youtube personality Spencer FC, and is a content creator in his own right; his ‘Seb on Golf’ YouTube channel has over 130,000 subscribers. Salvatore is Head of Digital, International at Nielsen Sports, based in Milan.

Each episode in the series will be posted on or you can subscribe to Unofficial Partner via your favorite podcast app.


Contact us to learn more about Nielsen Esports