-
European Football Jersey Report
November 20, 2020Sponsorship investment in football jerseys continues to skyrocket. Since 2017, we’ve seen 48% volume growth in jersey sponsorship in...
-
-
Brands love to entertain you – 4 recommendations
August 7, 2018Ever hear of Wacken in Germany? Every year, this boondocks town in the German State of Schleswig-Holstein, population just…
-
Nielsen Sports UK – The Hot Topics
November 2, 2017Over the past 10 months, we’ve observed, analysed and investigated a selection of key industry themes that have helped...
-
Batter Up: LA and Houston Baseball Fans Vie for Bragging Rights
October 30, 2017Much more than geography divides the two teams facing off in the 2017 World Series. As the games go...
-
The Esports Playbook: Maximizing Investment Through Understanding the Fans
October 2, 2017The global esports fan base is as complex and nuanced as long-established traditional sports. The recently-formed Nielsen Esports business...
-
Analysis: Unlocking the secret to growing F1’s fanbase
July 24, 2017Motorsport.com's Kate Walker met with Nielsen Sport's SVP Motorsport Nigel Geach and Head of Motorsport in Europe, Samantha Lamberti...
-
Growing and engaging the fan base | Fan DNA
June 15, 2015How do brands and rights holders in sports and entertainment grow and engage their fan base? Mike Wragg, Global…
-
-