Category: Market Research

Sports Betting: Who’s in and how much of an opportunity do they represent?

Jun 16, 2021

Turn on any live sporting event these days and you’ll likely see an abundance of ads during the commercial breaks enticing engaged fans to get in on the action by betting on various aspects of the games and matches they’re watching. Already a $154 million game in U.S. local TV spot advertising, online sports betting is the latest way that a handful of prolific gambling brands are tapping into...

Quarterbacking Positive Change Through Sports

Jul 29, 2020

When history is set, former NFL quarterback Colin Kaepernick’s decision to kneel during the Star-Spangled Banner back in 2016 to protest reported police brutality and oppression against people of color, it will be viewed as a key moment in the long fight for racial equality in the U.S. Almost four years later, as tensions around racial injustice couldn’t be higher, the sports industry remains a key arena for activating...

U.S. Sports Bettor Syndicated Research Report

Nov 5, 2018

Contact Us to Learn More About the Nielsen Pilot Partner Program  

Brands love to entertain you – 4 recommendations

Aug 7, 2018

Ever hear of Wacken in Germany? Every year, this boondocks town in the German State of Schleswig-Holstein, population just over 1800, hosts the world’s biggest heavy metal festival. Last weekend, with 75,000 music fans in attendance, Wacken Open Air (WOA) proved how valuable the entertainment environment can be for advertising brands. The economic potential of the entertainment industry is undisputed, with fascinating collaborations cropping up again and again –...

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