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Brands love to entertain you – 4 recommendations
August 7, 2018Ever hear of Wacken in Germany? Every year, this boondocks town in the German State of Schleswig-Holstein, population just…
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Nielsen Sports UK – The Hot Topics
November 2, 2017Over the past 10 months, we’ve observed, analysed and investigated a selection of key industry themes that have helped...
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Batter Up: LA and Houston Baseball Fans Vie for Bragging Rights
October 30, 2017Much more than geography divides the two teams facing off in the 2017 World Series. As the games go...
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The Esports Playbook: Maximizing Investment Through Understanding the Fans
October 2, 2017The global esports fan base is as complex and nuanced as long-established traditional sports. The recently-formed Nielsen Esports business...
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Analysis: Unlocking the secret to growing F1’s fanbase
July 24, 2017Motorsport.com's Kate Walker met with Nielsen Sport's SVP Motorsport Nigel Geach and Head of Motorsport in Europe, Samantha Lamberti...
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Growing and engaging the fan base | Fan DNA
June 15, 2015How do brands and rights holders in sports and entertainment grow and engage their fan base? Mike Wragg, Global…
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Celebrity DBI
May 1, 2014The Celebrity DBI is an independent index that quantifies and qualifies consumer perceptions of celebrities. It’s the only global celebrity...
