Category: Market Research

Sports Fans Want Social Distancing as NFL and NBA to Start New Seasons at Full Capacity

Sep 9, 2021

After more than a year-and-a-half of starts and stops amid the disruption of the coronavirus, sports fans are eager for the arrival of the 2021 NFL season. As the most lucrative professional sports league in the U.S., the league is ready to welcome fans back to the 30 stadiums that host the 32 competing franchises. And to that effect, all stadiums are slated to allow full capacity when the...

Sports Betting: Who’s in and how much of an opportunity do they represent?

Jun 16, 2021

Turn on any live sporting event these days and you’ll likely see an abundance of ads during the commercial breaks enticing engaged fans to get in on the action by betting on various aspects of the games and matches they’re watching. Already a $154 million game in U.S. local TV spot advertising, online sports betting is the latest way that a handful of prolific gambling brands are tapping into...

Quarterbacking Positive Change Through Sports

Jul 29, 2020

When history is set, former NFL quarterback Colin Kaepernick’s decision to kneel during the Star-Spangled Banner back in 2016 to protest reported police brutality and oppression against people of color, it will be viewed as a key moment in the long fight for racial equality in the U.S. Almost four years later, as tensions around racial injustice couldn’t be higher, the sports industry remains a key arena for activating...

U.S. Sports Bettor Syndicated Research Report

Nov 5, 2018

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Brands love to entertain you – 4 recommendations

Aug 7, 2018

Ever hear of Wacken in Germany? Every year, this boondocks town in the German State of Schleswig-Holstein, population just over 1800, hosts the world’s biggest heavy metal festival. Last weekend, with 75,000 music fans in attendance, Wacken Open Air (WOA) proved how valuable the entertainment environment can be for advertising brands. The economic potential of the entertainment industry is undisputed, with fascinating collaborations cropping up again and again –...
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