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Nielsen Launches Fan Insights Platform for a Connected View of Fan Behaviors & Attitudes

Oct 3, 2019

Flexible, online platform delivers the best-in-class view of global and country-by-country fan sentiment NEW YORK, October 3, 2019 – Nielsen (NYSE: NLSN) is launching a global, connected online platform to provide sports properties, sponsor brands and event organizers with a comprehensive view of fans’ interests, media consumption behaviors, brand attitudes and purchasing habits from around the world. At launch, Nielsen Fan Insights will cover the U.S., U.K., Germany,...

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